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The Burberry fashion house in the United Kingdom (UK) claimed to have destroyed its unsold garments, perfumes and accessories worth 28.6 million pounds last year to protect its brand
Wikimedia.org (Dosdldyhai) / Burberry Shop
Burberry's goods destroyed 6 percent last year financial.
Fashion companies, including Burberry, kill unsold merchandise to protect against theft or sale of cheap goods.
Most Burberry products destroyed last year were perfumes. Burberry has signed a new contract with the American company Coty.
According to Burberry, the company is working hard to make its mark again prestigious after the counterfeiters "Burberry labels were hanging everywhere they could."
According to the director of the British fashion school Tim Jackson, all famous fashion houses are facing the paradox of development – the growth of the company represents a risk to the uniqueness of the brand and risk flooding the market with surplus goods. [19659005] During the past fiscal year, sales of Burberry rose to 2.7 billion pounds and profit was 413 million pounds
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