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Credit cards already seem to have planted in buyers' wallets, and if you do not have a card, you'll be happy to offer it at the cash counter. Laurynas Vilimas, General Manager of the Lithuanian Association of Business Organizations (LPVA), points out that loyalty cards are just as important to the seller as to the buyer as they give the buyer the opportunity to buy to receive personal offers, and to provide sellers with such offers based on the purchase history of the buyer
"They are also popular because they are in various formats This card for invoicing or its attachment to purchases offers additional discounts, affects the offers It also treats the information that the customer appreciates, what are his needs, then, by submitting offers, we can choose them a lot better, personalized, informed when desired, popular or frequently purchased products are cheaper, "- comments L.Vilimas
Asked where the competition is L.Vilimas badured that the main goal l Loyalty cards are not about winning a competitive battle with other sellers.
"This is not the main tool to disappoint the customer's competitors.Loyalty cards are designed to better meet the needs of the customer and give him the best offer. Act of a competing instrument is also true, but these cards are certainly not made for the main purpose of overtaking the buyers.It is an acceptable means of communication, the communication between the seller and his buyer in all the countries ", – said the executive director of LAPD
Vilma Drulienė Manager Maxima Commerce has noticed that competition in the commercial sector is much higher than it was fifteen years ago, it is not Surprising According to the interviewer, although the map today has a lot more than ever, it still has the opportunity to choose the one that is profitable to them.
The sales network has data on the buying habits of loyal customers. A high value loyalty program is available in Lithuania, and Maximos stores operating in Latvia and Estonia, as well as in Bulgaria, have a similar loyalty program in T-Market stores, which is located in loyal customers while the card brings tangible benefits – it saves money because the customer is rewarded for loyalty. "Thank you" cardholders can use not only general but also personal reductions, "said V.Drulienė
Gathering Information
Laurens Rutten, Communications Manager European Consumer Organization, said daily that data used illegally stored on the discount cards did not listen, but noted that Lithuania liked to collect a lot of personal information before issuing loyalty cards.
"In some Lithuanian stores, you have to provide a lot of personal information to receive a card. My colleague is experienced. "The data on buying habits of loyal customers are of great value to the trading network – they can summarize consumers' buying habits and provide them with the best, as well as personal offers, – V.Drulienė insured. – However, after the entry into force of the new data protection regulation, only buyers who have updated their personal data in the account "Thank you" or by completing a questionnaire can use their personal offers. "
The department secretary, Danguolė Morkūnienė, must ensure the security of the holder and the personal data stored and issued by the persons who issue and use the aforementioned cards to the controller, that is to say a store or a company issuing discount cards to their customers use the loyalty card to confirm that the personal data concerning them are processed and, if this data is processed, to have access to the personal data and to receive information on the purposes of data processing, processing of personal data, protection of personal data (19659004) There are no reductions and no
As stated by the Service for the protection of personal rights Consumers, the Personnel Department and Natalia Jarmulkovič, Chief Specialist of the Communication Division, Received complaints from consumers regarding unpublished discounts on the promotional flyer or mall, including discounts not applicable to the loyalty card, and invite the seller to contact the reseller without delay. the sale was made at a price above the specified price, or was given vague and misleading information about the terms and conditions of the sale and the price of the goods, it must record the price of the goods in the price or in the advertising and with the purchase receipt. "In addition, we note that when buying loyalty cards, subscribing to newsletters, completing various questionnaires and participating in various competitions, it is important to read carefully before you submit your personal details, "said Yarmulkovich. direct marketing conditions. This will prevent users from sending unwanted advertising, "warned N.Yarmulkovich
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