Compared to 5 distribution chains: how prices differed in July

SeeNext Secret Dealer Survey, July 3 A study was conducted comparing the prices of goods in five different shopping centers.

The study was conducted by Maxima (3X, Panevezys – 2X), Lidl, Rimi (Hypermarket), "In stores located in the five largest cities of Lithuania: Vilnius, Kaunas, Klaipėda, Panevėžys and Šiauliai

30 baskets of consumer goods were selected for this search: bananas (1 kg), cheapest prepackaged apples (55 mm, 1 kg), bagless buckwheat (400 g), rice without sack ( 800 g), spaghetti noodles (400 g), sunflower oil (1 l), small white sugar (1 kg), the cheapest dark chocolate (40% cocoa, 100 g), the cheapest black tea bags (100 g), the cheapest sticks (300 g), chicken eggs (size M, 10 pcs. Kg), ground pork (30% fat, 1 kg), boiled pork and / or pork sausage Ienza (2 species, 1 kg), Kabanos sausages (2 species, 120 g), frozen hake without head and tail (1 kg), boiled chicken fowl (2 kinds, 1 kg), cheap meatballs with of meat (1 kg), the cheapest salted herring fillet in oil (1 kg), UAT milk (3.2% fat (1 g), kefir in a bag (2.5% of fat, 1 l), vanilla cream cheese (40 g), sour cream (30% fat, 400 g), ground roasted coffee at the lowest price (250 g), curd (9% fat, 180 g) g), the cheapest butter (82% fat, 200 g), the cheapest orange juice (100%, 1 l), the cheapest light beer (1 l), non-carbonated mineral water, 5 l), the cheapest vodka without deposit (0.5 l).

All items above were purchased on July 3rd. The study compared the cheapest products found on each of the online stores: without finding a specific product in a mall store in the city, the product was the cheapest of the store – they were not not wanted in another store in the city. After the purchase of the goods, the prices shown on the check were badyzed. If, during the investigation, a reduction was applied to a product selected in one of the above-mentioned chains, the study was conducted according to the price of the commodity without the reduction indicated in department price lists. In some supermarkets, the quantity of goods (in grams, liters) was different from that of other supermarket products and, therefore, the prices of the goods were adjusted for the corresponding quantity. In the study, the filing fee was not included in the price of the goods.

According to the results of the research, the price of the same basket of goods varies from 37.93 to 46.63 EUR, depending on the city and the commercial network. averages in different outlets, it turned out that the cheapest way to shop in Lidl's online retailer, which would cost the buyer about 37.93 euros for these products. The basket for Maxima's commercial network is a bit more expensive – it costs around 39.23 euros for all goods. By purchasing Norfa's grocery stores, the aforementioned basket of goods would cost the buyer an average of £ 40.40

Even more money to spend in the chain stores "Iki", where the price of all products exceeds several euros compared to other chain stores. , 22 euros. According to a survey conducted by the survey, the "Lidl" shopping center stores of all the cities mentioned above were the most likely to shop in the Rimi mall, where the average price of the basket above was the highest, at 45.67 €

. bought for the same amount of money – 37.93 euros. In the Maxima chain stores, the basket was the cheapest bought in three cities – Klaipėda, Kaunas and Panevezys – after paying 38.92 euros for their purchases, and the most expensive – in Šiauliai, after spending 39.82 euros . The price of the same basket of "Norfa" ranged from 40 euros in Kaunas to 40.82 euros in Panevėžys. In the chain stores "Iki", the cheapest was also bought in Kaunas, paying all the goods at 43.66 euros, and the most expensive – in Vilnius, where the price of the same basket was 46.35 euros . The price volatility is obvious and the most expensive according to the research results of the channel "Rimi", where the goods in the shops of different cities cost from 43.82 euros to Klaipėda to 46.63 euros to Šiauliai.

"SeeNext" Information

The inhabitants of Klaipeda can buy and pay the most for the inhabitants of the city

Search found suggest that the cheapest basket can be bought by residents in the Klaipėda stores. The price of specific product groups showed that meat and dairy products at the time had the Lidl distribution chain, the most expensive milk at the time. the products should be bought in stores like "Iki" but rather in meat – Rimi. The cheapest grain products should be found on Norfa trading sites, with most of the money being paid when buying online stores "Iki". The cheapest drinks are available in the Maxima chain stores, and the most expensive items in this category are the "Iki" chain stores. The remaining products at attractive prices can be purchased from Lidl's retail network, and most of them should be paid for by buying at Rimi stores.