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Maxima Group launches the merger of the chain stores managed in Poland. The Aldik network acquired in 2012 will be integrated into the Stokrotka chain, which the company is managing from this spring. The merger is expected to be completed in the fall of this year.
The United Trade Network will operate with the unified brand "Stokrotka". By implementing the integration project and opening the planned new stores, the Stokrotka chain of stores will have 563 stores by the end of the year.
"The neighboring peasant interconnection is part of a strategy in Poland that will help strengthen the position of the Maxima group. . The merger will bring together the experience and knowledge of both companies, seek synergies and exploit economies of scale, "says Dalima Misiūnas, CEO of Maxima Grupė.
According to him, the merger will take place in the name of Stokrotka, because it is good brand known to customers. By the end of 2017, the 437 stores in Stokrotka were owned by the company and had more than 8,000 employees. The turnover of "Stokrotka" amounts to 597 million. euro The turnover of "Aldik", managing 30 stores, increased by 9% in 2017 to 52 million. euro The company employed more than 700 employees by the end of 2017.
The total value of the acquisition of Emperia Holding S.A. was up to more than 284 million. euro Maxima Group has become the largest investor in the capital of Lithuania in Poland
Maxima Group also manages the chains Maxima stores (in the Baltic states), T-Market (Bulgaria) and Barbora electronic grocery store "Operating in Lithuania and Latvia In 2017, Maxima Group's turnover, compared to 2016, increased by 4.2% up to 2.806 billion
Maxima Group belongs to Vilnius Trading Group, one of the largest trading companies of the Baltic countries and the region of Central and Eastern Europe.
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