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"Over the years, our established brands have become extremely valuable badets of the company and we are constantly looking for ways to further strengthen their positions in a dynamic market environment, so we are pleased with this new partnership. and we think it will bring excellent results, "said Mindaugas Savickas, Tele2's chief marketing officer, quoted in the media
. The operator will continue to work with his longtime partner , Adell Taivas Ogilvy. The latter will work on the development and development of the trademarks of Tele2 and Pildyk.
This is not the first time that the operator decides to work with two agencies. Tele2 chose to work with two advertising agencies – Publicum and Vipcommunications – having launched a public relations agency contest last March.
The operator is one of the largest advertisers in the country. Tele2's ads continue to feature in the most memorable charts, while the featured projects win prestigious awards.
Last year, the 4G artist installation of the operator was awarded the prize awarded by D & A in the world of graphite. This musical project also won the gold statue at the Ciclope Creative Festival and won silver at the ADC Awards in New York.
In addition, advertising for "Free Internet" was presented at the Cannes Lions Film Festival with a flying house.
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