Vaidas and Irma Nagrecki ūkis: investing in partners like Lidl to develop their business in Lithuania | Business

Brought the experience of Denmark

"Our farm, in which lettuce is grown outdoors, is one of the most important in Lithuania.It is unlikely that serious competitors will emerge soon, because this company needs a lot of knowledge.For almost 20 years, I have intensified my professional experience in one of the largest salmon farms in Denmark, until I am able to to do it in Lithuania, "says V. Nagreckis, owner of multicolored and varied salads.

According to the farmer, lettuce is a very important crop It is difficult to cultivate, so after an hour of delay in the use of the raw material, the damage can no longer be recovered.In addition, about 90% of the success of the companies depends on the weather. in re ality, is highly variable in Lithuania and encourages rapid response. Although he's not always saving himself – last year, when it was raining extremely, only a third of the estimated crop was successful.

Despite the unpredictable weather in Lithuania, V. Nagreckis managed to produce three harvests of salad a year. Lidl's customers – very fresh Lithuanian salads

Starting from Lithuanians already loved by the inhabitants of Lidl, they have been able to transform their livelihoods into a means of subsistence not only for their families, but also for dozens of people . ice salads, farmers currently grow about 15 species and every year they test new ones. "Up to now all our experiences have been successful, Lithuanians are fond of innovations and, depending on the need for salads, they are the attribute of many dining tables," says V. Nagreckis

V. Edgar Šidiškis, sales manager of the Nagreck farm, who also took the experience in Danish salads, says that the salad culture is the most complex part of the business. In the meantime, they are simpler to carry out because buyers' products are not only available in Lithuania – around 20%. Salads go to Latvia, Estonia, Belarus. Yet most of the farmer's products supply the international chain Lidl, which has been operating for three years and is constantly expanding its range of products in Lithuania.

With a big farm, the salad also has its secrets and is inseparable from the latest technologies. "One is lettuce grown, the other – to present this leprosy plant in a fresh and appropriate form to the store shelf," says the sales manager.

In order to reach Lidl's customers with a high quality salad, V. Nagrecki, which makes the salad very quickly and safely cooled to 3 degrees. "Today, the wine growers are extremely fresh, and the rapid cooling keeps the vegetables fresh longer," says E. Šidiškis

Business card – quality

Currently, the farm V. Nagrecki has already reached 190 ha, although the salads are cultivated 40 hectares of land – the other part is planted with cereals due to the development of crop rotation and the land reserve if the amount of salad production has to be sharply increased. Until now, businessmen are not going to grow faster because the size of the holding is optimal and allows to control the quality of products.

"Quality is our business card and our partners appreciate it the most.We do not advertise, part of the production is sold through intermediaries, so we do not notice However, one of our main partners, Lidl who distributes our products, appreciates the quality and work and attitude of this commercial network are fully compliant with Western standards. ", Explains E. Šidiškis

According to E. Šidiškis With a long experience in cooperation with traders from different European countries, Lidl distinguishes itself not only by strict quality requirements, but also by a European approach to work. "It's a network that we can really call a partner and with which we search together. I think it's worth setting up a company in Lithuania only for such partners, "says E. Šidiškis