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& # 39; Millennial pink & # 39; is officially the hottest lip color in the world, according to more than 23.5 million daily virtual lipstick tests recorded by YouCam Makeup.
The Trend – Discovered As Part of a Parent YouCam Makeup Initiative The Perfect Corp Company to Celebrate National Lipstick Day (Sunday, July 29) discovered that millennia pink hues accounted for more than 20% virtual lipstick tests in the United States and the United Kingdom, and 15% in China and Japan
By registering the virtual lip color tests of more than 280 million users around the world YouCam Makeup also revealed that pink was the most preferred color in the West – with nearly 50% of the colors In the United States and the United Kingdom, East users preferred to mix it more.
China has presented the most diverse lipstick color tests, with purple tones, oranges and lighter shades. The preferences for lip finishes also differed from East to West, with matte finishes prevailing on the West, while China dominated Asia. The trend of two-tone lips, first noticed on the New York Fashion Week show in Jason Wu's Fall 2017 collection, is a worldwide success and is rapidly gaining popularity in all countries. the colors have increased by 74% this summer, indicating a huge interest for this new makeup style.
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