[ad_1]
The eighth episode Produce 101 recently completed its two-month run on Tencent Video. A fallout from his South Korean predecessor, Produce 101 began on April 21 with 101 young women competing to be the best performer with the help of famous Chinese mentors.
SEE ALSO: Idol producer: over 100 million The 11 finalists were chosen by online viewers to become the training of Rocket Girls, a new group of idols who debuted on June 23rd. The show has attracted the attention of fans and investors. [19659004] Product Poster 101 "width =" 600 "height =" 900 "srcset =" https://pandaily.com/wp-content/uploads/2018/07/poster-683×1024.jpg 683w, https: // pandaily.com/wp-content/uploads/2018/07/poster-200×300.jpg 200w, https://pandaily.com/wp-content/uploads/2018/07/poster-768×1152.jpg 768w, https: // pandaily.com/wp-content/uploads/2018/07/poster.jpg 1080w "sizes =" (max-width: 600px) 100vw, 600px "/>
at each stage of the competition were determined by public votes and crowdfunding support, making the engagement of fans the most important factor of the success of idols
insiders said that there were 21 Participatory funding support activities f for Yang Chaoyue, one of the competitors. Modian.com, China-based animation platform, crowdfunding platform, and three on Owhat, an interactive application for fans and idols.
Crowdfunding is common in fan communities. The money raised is often used to support idols, buy birthday gifts, albums, flower baskets and provide meals to their staff.
The market value of services related to male and female idol groups is expected to exceed 100 billion yuan.
In June 2014, Watanabe Mayou won the first AKB48 general election with 160,000 votes. A quarter of the voices came from Chinese fans. The total amount raised was about 1.8 million yuan ($ 272,000). The amount of crowdfunding raised for Cai Xukun, the competitor on Idol Producer was estimated at no less than 2 million.
According to AI Finance News, fans of Wu Xuanyi, a popular competitor on Produce 101 collected 1 million yuan ($ 150,955) in less than 59 minutes. The total amount collected by fans may have exceeded 10 million yuan ($ 1.5 million) in the final only.
AI Finance News estimates that the money collected exceeded 30 million yuan on June 23 at noon.
The economy of fans has a variety of channels to attract money, and analysts the music market will reach 49.5 billion yuan ($ 7.5 billion) in 2020, including including revenues from digital music sales, concerts and Internet distribution. Fan contributions can account for more than 50%, and the scale of external derived channels, such as movies, online drama series, online movies, variety shows, commercials and other products, should reach 50.5 billion yuan. ] Product Poster 101 "width =" 720 "height =" 480 "srcset =" https://pandaily.com/wp-content/uploads/2018/07/photo.jpg 1000w, https://pandaily.com/ wp-content / uploads / 2018/07 / photo-300×200.jpg 300w, https://pandaily.com/wp-content/uploads/2018/07/photo-768×512.jpg 768w "sizes =" (max-width: 720px) 100vw, 720px "/>
A number of companies are investing heavily in the idol music industry because of the supposed lasting popularity of this new group of idol girls.
Over the next two years, they will have to appear as members of the group at various activities, whether to attend shows or meet and host events with fans.This is only after the two year period that they will be allowed to start as an independent idol.
Of The Year last Rap of Ch ine to Idol Producer Earlier this year, music competitions attracted considerable attention and public engagement. China seems to have entered an era of idol music
Super Girl also known as Super Voice Girls was the first Chinese singing contest for the women. with his "vote by text message". Li Yuchun, the first season champion, won 35.28 million votes in the final. It was the first time that Chinese companies were becoming aware of the huge market potential in the economy of fans.
According to the "White Paper on the Economy and Lifestyle of Chinese Fans" from iResearch Consulting Group, about 95% of fans were under 30 years old. Nearly 89% of fans said that they would spend money on their idols throughout the year, either monthly or weekly. Another 6 percent of fans said that they would spend money on idol-related products each day.
Korean or Japanese Style
The growing influence of Produce 101 renewed confidence in the companies behind these groups of girls.
Two groups benefit most from these shows: the artists, who gain the support of potential investors and publishers, and the other is the one who can create a hot topic in the show.
Chen Yuetian, a partner of Chenhai Capital, said the shows attempting to develop new girls' groups are divided between the Japanese culture simulation model and the South Korean trainee model. The Korean model is a traffic-driven product with a relatively low threshold for fan spend and engagement. In Japan, the approach of "culture" is more oriented vertically and leads to a deeper engagement of fans.
The Japanese approach seems to be the trend in the Chinese market. In 2017, Shanghai Star48 Culture Media, the parent company of the SNH48 girls' group, cashed 100 million yuan ($ 15.1 million) through the sale of voting cards.
Guojin Securities told the Wall Street News that brokerage firms run by SM, JYP and DSP have formed a mature industrial system and profit chain after many years of exploration and trial.
Compared to the traditional model, the Korean model is more diversified in its income channels. High reproducibility and substitutability make it a more stable business model.
The so-called "B-side payments" refer mainly to the revenues of commercials, films, plays and varieties received by idols. Customers are brought into these channels thanks to the popularity of idols. C-side payments mainly refer to the purchase of idol albums or concert tickets by fans.
Banana Entertainment, become famous thanks to Wang Sicong, founder of entertainment agency Banana Culture, focuses on the production of Korean idol groups. According to AI Finance News, Banana Entertainment planned to launch its own variety show this year even before the success of Idol Producer and Produce 101 . The plan provided for the formation of the second and third groups, even in the case of a normal market reaction.
"Chinese parents will not allow children to spend six or seven years in an entertainment business like the Korean children," said Xu Ningna, director of Banana Entertainment, "We need to test them in the marketplace. early.If they are not appropriate, better know it sooner than later. "
Guojin Securities said that the core of the industry of idol fans in Japan is the" cultivation "and that the organizers are constantly focusing on the development of a new boy. groups or groups of girls and find ways to benefit from them.
Some fans start supporting idols when they are new. After their debut, they buy idol-related materials, such as albums and magazines, TV shows, movies, concert tickets, and support events. verified that the idol economy is a repeatable business model.
Regardless of Japanese or Korean style, brokerage firms seem confident that the idol industry will eventually burst.
Featured Image Source: Internet. article originally appeared in caijing.com and was translated by Pandaily.
[ad_2]
Source link
