PACIFIC • Rupert Murdoch plans a new Sky offer Rupert Murdoch is likely to increase his bid for Sky Broadcasting again to counter Comcast's latest $ 34 billion offer, two sources familiar with his thinking tell me.

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Why Sky Matters for Disney / Fox:

• One of Disney's top priorities is to build direct relationships with consumers worldwide, he even created a new "Direct to Consumer and International" unit earlier this year, led by Kevin Mayer, who is here with Iger in Sun Valley.

• Sky has a direct relationship with 23 million paying subscribers in five European countries, making it a key component of Fox's overall acquisition – or, as the # 39, said Iger, "the crown jewel" of Fox's trumps.

• Without Sky, Disney would cede the direct-to-consumer market in Europe to Comcast, which would become the largest pay-TV provider in the world.

Comcast thinks:

• Brian Roberts has set his sights on Sky and might even be ready to drop his bid for the rest of Fox, a source familiar with his thought says. At the very least, he puts Fox on the back and now focuses on Sky.

• Roberts may be trying to telegraph this to Iger and Murdoch through his last offer.

• Another reason why Roberts could give up Fox is the "chain principle," which links the value of all Sky shares to the Fox value, with Fox holding 39% of Sky. The more Disney and Comcast raise the price of Fox, the more they pay for Sky.

The last: The British government approved the proposed Fox-Sky merger, claiming that both parties have ensured "a scrupulously clear, fair and transparent process".

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Welcome to PACIFIC.

We have noticed that Sun Valley's clothing spectrum ranges from Håndværk (Iger) t-shirts to polos (Roberts) to dress shirts without coats or ties (Murdoch). Historically, people have characterized this as a departure from the usual suits and ties that frames carry. But the truth is that in Hollywood and Silicon Valley, if not in New York, media leaders carry just about everything they want. The Sun Valley style is now the norm.

Talk of the Lodge: Bob Kraft's limited edition Nike Air Force 1, which was made for him after the Patriots won the 2017 Super Bowl.

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Value Added: What is an empire worth?

The Disney-Comcast Auction War for Fox saw the value of 21st Century Fox rise from $ 52.4 billion to $ 71.3 billion (an increase of 36%) and the value of Sky jump from 23 billion to at least $ 34 billion. increase).

That made the war between Iger and Roberts a debt tolerance fight.

Former Fox chief, Peter Chernin, who advised Comcast on his takeover of NBCUniversal, talks with CNBC's Julia Boorstin:

• "It's sort of a three-dimensional chess game. & # 39; This is not a winner, it is who wants to pay more money, who has a bigger appetite, who is willing to go into debt more, who wants to force his balance sheet.

• "I think that there are still a few laps to go."

Is it worth it? The conventional wisdom today is that you must own the pipes and the contents. If this just happens, it may be worth it despite the debt. At the end of the day, Fox and Sky will give one of these two media giants a head start on the other in the global direct sales industry to consumers.

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Collateral Damages: How Disneyfox Hurts Netflix

If Disney becomes a real direct player-consumer through Fox and Sky, it poses a real threat to Reed Hastings at Netflix.

• Disney, which has arguably the richest content portfolio in the world, would be the majority owner of three major direct selling platforms: Hulu in the US, Sky in Europe and Hotstar in India.

• Users around the world should subscribe to Disney-owned platforms to access content from Disney, Marvel, Pixar and LucasFilm.

• "It would be a major victory for Hastings & Co. not to have all of these assets under one roof and especially under the control of Disney," notes Dan Ives, an analyst at GBH Insights.

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Hollywood Talks about [19659004] The Emmys: Nominations for the 70th Primetime The Emmy Awards will be announced today at 8:25 PT and broadcast on emmys.com.

What to watch for, via John Koblin from NYT:

• "Game of Thrones", which was not eligible for Emmys last year, is back and ready for a showdown with The Handmaid's Tale. 19659005] • "For the first time since 2011, the eternal winner Julia Louis-Dreyfus is not in the running for the best actress in a comedy, who will leave with Emmy this year?"

• "HBO has been the most nominated network for 17 consecutive years, Netflix hopes to break this trend."

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The Children of Our Days : A Fat Bird Kills on Saturdays

My colleague Jordan Valinsky notes that mainstream broadcasters want to recall the number of hours of 39, children's programming required by the federal government. necessary to the air because of the influx of children's shows on services like YouTube, HBO Go and Netflix.

What's Next (for children), via Bloomberg's Mehr Nadeem and Todd Shields:

• "A measure scheduled for a preliminary vote on Thursday proposes that broadcasters be allowed to move programs on channels secondary digital scarcely watched, and even asks about throwing the minimum of three hours altogether. "

•" Children ages eight to eighteen spend a lot of time watching video content on YouTube and on from other online platforms, "said CBS, Disney, 21st Century Fox and Univision.

• Proponents say the changes could have a negative impact on low-income children who do not have access to expensive services or cable.

Another thought: There are disadvantages for children to watch cartoons on services like YouTube, where they can immediately switch to less child-friendly content.

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World Cup Crisis: YouTube goes dark

YouTube TV streaming service, is clouded for an hour during the semifinal of the World Cup yesterday between England and Croatia.

One Hour !:

• "We are sorry for the interruption of service and we understand your frustration," tweeted the company.

The Big Picture, via The Verge's Chris Welch: "Many of the major Internet TV platforms have handled the worst-case outages for their customers. Simply put, these issues must stop if YouTube TV , Sling TV, Hulu, DirecTV Now, PlayStation View, and the rest want to be considered viable replacements for traditional cable. "

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What Next: The LABRON James Divide: A fresco by LeBron in Venice was vandalized twice in five days forcing the artist to cover it with white paint. "I thought I'd learned a long time ago to never touch religion or politics," said muralist Jonas Never. "I guess it's never touching religion , politics or anyone against Kobe. "

Meanwhile … LeBron and writer Steve Mallory have sold a new humorous film to Paramount Players [19659056] and James is in preliminary negotiations for a leading role.

See you tomorrow.

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