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maintained its position as the leading banking brand in Malaysia, with its brand value increasing by 24% to US $ 3.16bil (RM12.83bil) compared to US $ 2.54bil in 2017
The country's largest asset bank said Thursday that the increase in brand value was based on Brand Finance Banking Brand Brand Report 2018. The report was published by Brand Finance, an international branding and branding consulting firm.
In addition to the significant increase in the value of the brand, Maybank also maintained its AAA rating and ranked as the strongest banking brand in Malaysia for the fourth year in a row.
In Asean, Maybank continues to be among the brands, arriving 5th in the region and climbing the ranks of 90 to 83 worldwide as the most valuable banking brand.
Datuk Abdul Farid Alias, CEO of Maybank Group, said that this achievement is a testament to the collective effort "
" Maybank's mission to humanize financial services has been the cornerstone of our success today. This has allowed us to build a network of champions, that is, our employees who are passionate about creating the next chapter of brand excitement for our customers.
"We will continue to make sure we remain relevant to our customers and delight them in their interactions across all touchpoints, whether at our desks or via digital platforms," he said. This brand's brand strength index (BSI) this year is a key factor that contributes to the brand assessment and determine the strength of a brand.
Maybank has managed to maintain its BSI tied with the average of the world's Top 10 and is ahead of the average of the Asian and Asian Top Ten.
Commenting on the successful growth of the Maybank brand, Samir Dixit, General Manager of Brand Finance Asia Pacific:
"Maybank has experienced steady growth over the last five years and this is clearly reflected in the strong growth the value of the organic brand that has more than doubled over the past seven years
"The strong value of the brand relative to the market capitalization percentage clearly demonstrates that the Maybank brand contributes to the success of the brand." business. Not only did Maybank grow very well, but it also significantly increased its brand value relative to its peers. "
The market capitalization of Maybank was 107.59 billion rand., In its annual survey values the brands of thousands of the world's largest corporations.
The results of this analysis are then ranked with the 500 largest banking brands in the world appearing in Brand Finance Banking 500.
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