Swatch makes up for lost time with record sales



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ZURICH – Swatch, the world's largest watchmaker, announced Wednesday a historic record of biannual sales, stating that he has millennia to thank.

Swatch is best known for its brightly colored plastic cases It has long been the world's largest watchmaker, and Swatch saw its sales stumble in the middle of the decade.

At that time, luxury goods had been hit by Chinese repression. corruption, while a series of terrorist attacks and political unrest have affected tourist flows in Europe and Hong Kong

But the tide turns, driven by strong demand in Asia and North America said the Swiss giant. Sales of innovative genuine products are increasing dramatically globally, regardless of region or price segment, "Swatch said in a statement.

The Group's net sales increased by 14.7% at current exchange rates Net profit increased by 66.5% to 468 million Swiss francs, with operating profit up 69.5% to 629 million Swiss francs, according to the press release, 19659002] The group added that it was expecting further growth in the second half of the year

"An impressive acceleration in sales and quantities sold was recorded in all brands and in all price segments, not only "All regions have contributed to the best sales of the first half in the history of the Group, particularly in Asia with very high growth rates," Swatch added. . "In North America, a double-digit increase in sales was also recorded."

Swatch had a bad year in 2016, when Swiss watchmakers saw their sales plummet by 10% after falling by more than 3% in 2015. A Swiss franc hurt Swiss watchmakers. The company returned to growth in 2017. – AFP


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