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Kat Von D launches a new line of vegan and humane eye liners for fall.
Kat Von D vegan, humane products. (Photo from Twitter)
Makeup Makeup Artist has created three new liquid liners through her eponymous Kat Von D Beauty brand and plans to drop one by the month of September 20th.
The first liner, which falls this week, is the brand's first liquid liner for the waterline. Called "Kat Von Beauty D Lash Liner", it includes an ultra-pigmented hybrid gel formula designed specifically for the area of the eyes of the waterline, and a flexible tip applicator "dip and tip" for easy application. The lining comes in the shadow 'Trooper Black' and dry in 15 seconds
Then, the "Kat Von D Dagger Beauty Tattoo Liner", a remodeled version of the signature "Tattoo Liner" from the brand with a different tip, designed to create a flawless cat's eye. It will be launched on August 20, followed by the third outing on September 20; a colorful series of "Kat Von D Beauty Eyes Eyes Matelassures Long-Life" designed to create a matte and dynamic look.
The launch is the last big move for Kat Von D Beauty, which is celebrating its 10th anniversary this year. Since its inception in 2008, the company has become one of the leading brands to defend vegan color cosmetics, cruelty-free, by incorporating fragrances, cosmetics and makeup tools
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