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Beckham works with Reebok on a sportswear collection inspired by the 1990s.
Victoria Beckham's new sportswear collection will be released on July 26, 2018. (AFP Relaxnews pic)
NEW YORK: After months of teasing The collaboration between Victoria Beckham and Reebok is finally about to be launched.
The old Spice Girl and the current fashion mogul are working with the sportswear giant on a capsule collection of products inspired by the 1990s that will be launched this week. 19659004] The collection is inspired by the roots of the brand and the legendary Shaquille O. Neal. Beckham and O. Neal first saw collaboration sports plays in April, in a series of fun photos posted on Beckham's Instagram account.
The series, which falls on reebok.com and victoriabeckham.com on July 26, includes hoodies and t-shirts with the Reebok and O-Neal logos "dunkman", with an additional t-shirt limited edition also available on the designer's website.
"For me this capsule really represents a celebration of this era, Reebok and the shared history of Shaq in basketball, and the great heritage pieces I've discovered in these archives," Beckham told Fashionista in an official statement. "The unisex approach, and the streetwear head nods that are present in this capsule, are important elements that I will move to the complete collection I am currently working on. "
The complete Beckham collection refers to launching later this year." Having the opportunity to challenge traditional notions of fitness in a fashion context is something I've always wanted to do, " she said last November when the partnership was first announced. "I've long been incorporating sportswear in my wardrobe and in everyday life, and I am delighted to work with Reebok on such a dynamic proposition. "
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