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There's no secret that Meghan Markle has one of the most enviable wardrobes on the planet. The Duchess of Sussex's non-traditional, chic approach to royal dressing has transformed into a bonafide fashion icon (we even named the best dressed star of 2018!). And if it's all over, it's that the "The Markle Effect" is not slowing down (that, plus we could use more cuddles).
Anything Meghan wears, whether it is her favorite pair of mother jeans or comfortable Rothy's flats, almost always immediately sells out. It's no different for the pieces she's worn during her and Prince Harry's tour after announcing her pregnancy.
Meghan's turned to a variety of smaller labels, and she's powerfully put on the map.
Karwai Tang / WireImage; Samir Hussein / WireImage
Instagram analytics and insight platform Hudson's Dash highlighted in the budding brands Meghan's over the past few weeks that have since catapulted to popularity thanks to her influence.
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Meghan wore the Karen Gee Blessed Shift Dress (it retails for $ 1,800) to visit the Admiralty House for her first royal engagement during the Australian Leg of the Royal Tour.
According to Dash Hudson, the Duchess' polished look after the brand took over, the label gained almost 1,000 new followers. Karen Gee 's official Instagram page also includes a huge spike in organic reach – over 1.6 million – the day after Meghan' s look is shared by major media platforms.
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When Meghan worn close friend Serena Williams by wearing a blazer from her fashion collection, she also brought attention to an Australian brand Outland Denim by wearing the label's $ 195 Harriet Jean in black.
Once Outland posted on the star 's look on Instagram, Dash Hudson reported the received 77.85% commitment, up significantly from its average of 4.07% commitment. Its account also garnered over 3,500 followers the week after Meghan wore its pieces.
The Duchess wore multiple pieces from Paris-based designer Martin Grant, including this summery striped maxi dress ($ 1,420 at Moda Operandi) she wore as she cradled her growing baby bump at Bondi Beach in Sydney.
The label's popularity on Instagram jumped the days after Meghan wore the pleated dress, and just continued when she was wearing Martin Grant's $ 1,690 beige trench coat multiple times during the royal tour. The designer gained over 6,600 new followers on Instagram just after Meghan wore the designs.
Meghan's brought a small sneaker brand, Veja, into the global spotlight.
Royal fans were ecstatic to see the Duchess dressing down in cool white sneakers from the French brand, known for its sustainable footwear. This product is made from the best of the world and made from leather-like material made from curdled milk – which you would not know it because of its trendy design.
Chris Jackson / Getty Images
Since sporting the sleek shoe, the $ 150 Veja V-10 Leather Sneaker has sold out almost everywhere in its range of women's sizes. And besides sales, the brand is experiencing explosive growth on social media too.
On average, Veja typically gains 180 followers each day. But thanks to Meghan's help, the brand got over 6,200 new followers just one day after they wore their style.
So, we're sure to see Meghan draw attention to even more up-and-coming designers.
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