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Digitas Global Creative Director Ronald Ng (photo) leaves the agency and will be replaced by Scott Donaton, Global Content Manager. Digitas spokesman confirmed move to A + M
Prior to joining Digitas, Ng was Creative Director at BBDO Singapore for over two years, according to his LinkedIn. He has also worked at BBDO New York as Executive VP / DPE for three years and BBDO Malaysia as Creative Director for more than five years.
Meanwhile, Donaton served as Global Content Manager for more than three years. Previously, he was with IPG Mediabrands for more than five years as Content Manager at UM, and CEO and Founder at Ensemble Branded Entertainment, according to his LinkedIn. Donaton was also editor and publisher at AdAge .
"Reflecting on these past years, our successes are simply wonderful. Still, I am very proud of the incredible creative unicorns who work so hard to create transformational ideas for our incredible customer partners day after day! And I can not think of a better person than Scott who will now lead unified content and creative practice, "said Ng.
" Our creative practice and unified content will develop, produce and share worthy brand stories. people. time and the dollars of a mark. These stories and experiences can take any form. And I'm excited to lead a team of creative talent and world-class content to do the best job possible for our clients, "Donaton said. He added that he was grateful for Ronald's partnership over the last three years and for his friendship.
World Brand President Michael Kahn also thanked and acknowledged Ng's contributions to work, culture and talent. "We are also looking forward to working with Scott as he leads our creative and content teams under one single competency, helping to shape and lead the face of a modern, dynamic, and daring connected creative ability. rooted in the creation of brands and companies, "added Kahn
See also:
Ronald Ng takes the role of CCO at DigitasLBi
Ronald Ng will leave BBDO Singapore
Catch-up creative: Ronald Ng of BBDO
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