Advertising News Today: Programmatic Ads from Amazon, Brand Change BlackRock



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Jeff Bezos
CEO of Amazon and founder Jeff Bezos.
Alex Wong / Getty Images

Amazon has pulled its fourth-quarter advertising spending from Bloomberg, but the company's ads are still being broadcast on the publisher's website.

According to a report by BuzzFeed News, Amazon reportedly pulled out Bloomberg ads on October 16 after the site published a controversial article that the Chinese government allegedly hacked Amazon and Apple hardware by embedding microchips. in third-party motherboards. A source close to the advertising relationship between the two companies confirmed to Business Insider that Amazon had stopped its "significant" advertising spending in the fourth quarter.

But when Business Insider on Friday consulted the Bloomberg website, an ad for Amazon Prime promoting the upcoming "Homecoming" show, starring Julia Roberts, appeared at the top of an article's page. 39, an article published Oct. 24 on Uber – purchased through programmatic technology. .

Click here to learn more about buying ads from Amazon.

In other news:

"Bite size, usable and shareable": the new digital image of BlackRock is inspired by social media. BlackRock takes the first step in digital branding by rolling out a new website Monday, led by marketing director Frank Cooper.

Facebook has discovered a campaign of Iranian influence followed by more than a million people. The accounts broadcast conflicting political messages on the social network and gathered about 1 million followers, the company said.

Elsewhere on Facebook, Wall Street is surprisingly optimistic after 5 recent disasters in the company – but there could be a problem. Wall Street analysts have pointed out that Instagram is extremely popular with users and advertisers and that many Facebook users feel stuck in the social network.

Here's just how much the top sellers in Silicon Valley are actually paid, according to data disclosed by Andreessen Horowitz. Data includes base salary, bonus percentages and equity – for different funding cycles and sectors.

Broadcaster J Sports sent digital ads for AIG and Canon in the field during a rugby match between Australia and New Zealand, reports The Daily Mail. "Virtual advertising" was quickly removed.

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