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Although Taylor was frustrated, she did not try to shop at other sites, even though there were offers, and did not really think about give up, she told me. As a primary member, Amazon is simply more convenient than other sites: it guarantees free delivery on many items, while other sites often offer free shipping for orders of $ 35 or more. "It's only free shipping and convenience, instead of fighting people in department stores I can go out there and it comes right to my door," she said. This despite the fact that, as an affiliate marketer, Taylor was losing money every time someone clicked on a link on his blog, was trying to buy a product, and could not therefore not close the sale.
The site's failure on Prime Day, and it is surprising that a company that talked about the promotion for days in advance was so poorly prepared, especially a company that is developing a much of its business based on selling cloud computing via Amazon Web Services. But if Amazon has learned anything from its Prime Day experience, it's probably that people will continue to shop on the site no matter how much it fails. The failures of Prime Day, rather than highlighting an openness to other retailers, suggest that Amazon's competitors will have a hard time getting rid of the retail business, where they account for nearly half of all retailers. e-commerce sales in the United States
"I would consider this to be negligible," says Daniel Ives, head of strategy and head of technology research at GBH Insights in New York, about the issues. GBH estimated, before Prime Day, that Amazon would generate $ 3.6 billion in first-day sales, up from $ 2.4 billion last year, while the event lasted six hours of less. Ives still thinks that Amazon is on track to reach those numbers, despite the problems.
Amazon uses Prime Day to recruit new members, hoping more people will spend $ 119 a year for the club, up from $ 99. The company surprised analysts earlier this year by revealing that it had 100 million top members worldwide. Ives said that he thinks that the number of first-tier memberships will increase by 25% over the next 18 months, helped in part by the first-day push. "It was another shot in the arm for Prime Day registrations," he said.
Amazon said in a statement that Prime Day sales were higher than ever. Although it has not provided figures, the estimates of Feedvisor, an intelligence platform for online retailers, suggest that orders on Amazon Marketplace have increased by 69% over the previous year. Last year. Rather than providing accurate sales figures, or explaining why the site crashed, Amazon played down the problems with the puns: "It was not a walk in the park, we had problems. temporarily unable to make purchases. We still have hundreds of thousands of new offers today. "
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