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In 2003, Travis Garone and Luke Slattery were discussing recurring fashion trends in a Melbourne bar when they decided to “grow a mo”, which was not considered trendy at the time.
Inspired by a friend’s mother who was fundraising for breast cancer, the self-proclaimed ‘Mo Bros’ decided to make use of the challenge to campaign about men’s health and prostate cancer.
They invited 30 other men to grow out their moustaches too, and each of them donated AUD10 to the cause.
The Movember Foundation, which became official in 2004, is now the only global charity focused solely on men’s health.
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