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Carlo Benetton, the youngest sibling behind the famous "United Colors of Benetton" brand, died at the age of 74, the company announced on Tuesday.
Benetton, a father of four, died at his home in Treviso, in northern Italy.
Carlo Benetton – who founded the Benetton fashion group in 1965 with his brothers and sisters – is deceased: https://t.co/KAIM2SnziA pic.twitter.com/BMQDrLImDy
– WWD ( @wwd) July 10, 2018
With his brothers Luciano and Gilberto and his sister Giuliana, Carlo Benetton founded United Colors of Benetton & # 39; in 1965 in Ponzano Veneto, a village in northeastern Italy.
Their soft wool sweaters of different colors quickly seduced the masses
Read also: Benetton convicted for using rescued migrants in advertisements
between 1982 and 2000 – his fame has been fueled by daring advertising campaigns by Italian photographer Oliviero Toscani such as a 1989 poster on which featured a black woman breastfeeding a white baby.
But for more than a decade, the brand has been hit by declining sales.
In 2017, after heavy losses, Luciano Benetton, 83, announced that he was coming out of retirement to take back the reins of the company.
In an interview in November 2017 with the Italian daily La Repubblica, Luciano Benetton said that attending the fall of the United Colors of Benetton was "an intolerable suffering".
He cited too far from the appearance of the company's signature as one of the reasons for the company's woes and promised to revive the brand to its former glory.
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