Essential Macau | How Jeremy Scott plays on H&M?

Jeremy Scott, creative director of MOSCHINO, is acclaimed as pop culture’s most irreverent designer and fashion’s last rebel. His designs are always bold, funny and unexpected, such as the McDonald’s handbags and popcorn dress of his first collection in MOSCHINO and garments with cartoons characters like Mickey Mouse and ponies. Most of them are not that easy to wear in everyday life, but people who love this style, love him so much. That’s why this design still remains controversial. However, noisy is much better then quiet for a designer in the fashion industry and Jeremy is no doubt one of the most remarkable designers in the world.

This year, this genius designer collaborated with one of the most popular high street fashion brands, H&M, to release an amazing collection at an affordable prices, which is a super good news for all MOSCHINO fans.

Although this is a collaborative project, Jeremy did spend so much attention on it without reservation. When you see the full collection, you will feel that it is a MOSCHINO capsule. Whether it’s a down jacket covered in gold sequins, a black hoodie embroidered with gold chains, extreme oversize jeans, or one of the pieces with the iconic MOSCHINO logo. Every look reveals Jeremy Scott’s deep love for MOSCHINO’s heritage.

The whole collection is comprised of three parts. The first part is Logo Mania. This part reveals an array of hoodies, sweatshirts, and chubby, cropped black fake fur outers with the logo, which perfectly combines MOSCHINO’s logo and MTV.

Jeremy Scott also created the ultimate accessories collection, filled with MOSCHINO’s legendary humour. Over-the-knee quilted high heel black boots, with MOSCHINO gold charms & chains, MOSCHINO’s much-loved leather jacket bag is made in miniature exclusively for H&M,

and a gold choker with MOSCHINO tops off any look, while chunky, yet sinuous, gold chains give major bling as well as the most popular MOSCHINO teddy bear phone case can also be seen in this collaboration.