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Idris Elba makes a serious game for the music business.
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The star of "Luther" has launched a new hip-hop record label called "7Wallace Music", The Hollywood Reported .
Elba also signed his first artist, French hip-hop producer James BKS, known for working with Diddy among others.
"James is a rare find," said Elba. "His hip-hop sensibilities are passed on to the other music that he does, he's a nice person with whom to work and who will be a strong artist in the future." It's a huge change for 7Wallace, a small independent label. "
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7Wallace will release James' single" Kwlele "on July 13th. [19659004"Iwishthatthepeoplelearnaboutthejourney"saidJames"LachansonistheemusicalresponsionoftheseinternalquestionsFinallyforthyoucanbefootedandthatthismusicmealismultiallymoi"
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