[ad_1]
AP Photo / Darron Cummings
In the wake of MoviePass that launches peak prices to its subscribers, ranging from $ 2 to $ 6 on popular movies on weekends, there's now some good news coming from the monthly subscription service to movie tickets: you'll see IMAX Movies with MoviePass soon.
In a conversation with MoviePass CEO Mitch Lowe on Wednesday, he told Business Insider that Labor Day would add a feature that allows subscribers to choose, for $ 2 – $ 5, to watch non-commercial movies. 2D. like IMAX or Real 3D.
MoviePass currently only allows subscribers to view standard 2D movies.
"Imagine that you are a customer and now you can go to what could be a $ 17 or $ 18 bill for an extra $ 5 [to your subscription]?" Lowe told Business Insider. "This is going to be extremely valuable."
If you live in a big market like New York or Los Angeles, it will be a welcome sight. In New York, seeing a movie in IMAX or Real 3D varies from $ 20 to $ 24 per ticket, so even if the extra price is $ 5, for MoviePass subscribers (who usually pay $ 10 a month) Is a good deal.
Lowe also stated that the "bring a friend" option, which he has been testing for some time with electronic ticketing partners, will likely be rolled out at the same time as premium IMAX pricing. Lowe added that if the friend you bring becomes a MoviePass subscriber within 24 hours of the start of the movie, the ticket you paid for that friend on your MoviePass will be refunded.
All of this follows the announcement by MoviePass of the introduction of top prizes for popular films. The feature has been deployed for the first time in a handful of cities last weekend and charges the additional MoviePass subscriber to see a movie that the company considers popular at a specific time. Lowe said at the end of July, it will be everywhere MoviePass is available in the United States.
Each month a subscriber is allowed to waive a peak rate.
Lowe suggested that the best way to avoid surge is to see popular movies with your MoviePass on weekdays.
"Our whole mission is to revitalize occasional moviegoers, those people who were only four or five times a year, now they go nine, ten, twelve times a year with MoviePass," he said. "They will probably not have any extra cost because each customer receives a free pass per month. If you go once a month, you will not pay a price too high. It's only if you're there. go more than once and you go to a movie So if you watch a movie on a Tuesday, the same movie as on Fridays may be in peak periods, you will not have that charge. "[19659014]
[ad_2]
Source link
