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MPPM, the first Malaysian consortium formed by leading online publishers dedicated to the challenges of trust, transparency and visibility of the digital advertising industry, launched the ADvances self-service platform in partnership with Innity.
Keu Tien Siong "MPPM recently named its president and Heather Wee, former president of MPPM" MPPM's mission is to create a high-end market to provide a transparent, secure and high-visibility advertising platform, and We are very happy to be on the right track.
Phang Chee Leong, CEO and co-founder of Innity, said, "The MPPM ADvances self-service platform is a seamless platform that will introduce new ad blocks, a better measurement and better performance. ladder. I believe that advertisers looking for premium viewable content consumed by real people will be very excited about this consortium offer. "
He added that advertisers will have exclusive access to advertising features utilizing the
" real real- mobile inventory for a high-impact, high-visibility mobile experience, as well as innovative creative formats for competitive rates. Interaction and interaction higher. "
MPPM ADvances offers the following features:
Programmatic [19659002] Providing high quality programmatic programs directly and programmatically, as well as unique programmatic offer packages in the vertical and public areas Advertisers will also be able to access premium publishers' inventory directly through auction bidding.
High Quality Commitment and Visibility
MPPM is the trusted marketplace for Malaysia for readers and the audience The consortium has a range of 55-70% visibility, well above the overall average visibility rate of 47%.
Creative Intelligence ]
Innovative and Exclusive High-Impact Advertising Formats Better Advertising Coalition (CBA) to Deliver High Quality, Respectful and Engaging Advertising Experiences
] Top Publishers with Quality Data
MPPM Provides a Unified Data Management Platform
Transparent Cost and Inventory
Advertisers will be able to see exactly what inventory, what data and what blocks of ads are available with full control over the expense of their advertising dollars.
Unique Content, Secure Context
MPPM publishers offer the highest level of local journalism. MPPM content is trusted and valued, creating an exceptional brand advertising environment.
Currently, MPPM reaches 60% of Malaysia's digital population, with 11.4 million unique visitors per month, making the cooperative the third largest media group in Malaysia. At present, MPPM has nine major publishers in its cooperative, Star Media Group, Sin Chew, Utusan Malaysia, Kosmo, China Press, Guang Ming Online, Nanyang, Sinar Harian and The Edge Publishing.
MPPM is also supported by Malaysia Productivity Corp., state property
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