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A scene from & # 39; Glow & # 39; from Netflix (Erica Parise / Netflix / AP)
So, who's eating Netflix?
This is one of the big questions that emerge from the announcement of Emmys' appointments on Thursday, where The first time in its history, Netflix tops the list of all television providers, with 112 nominations through shows like "Stranger Things", "The Crown" and "Glow". He also scored the first instance in 18 years. "The era of the Sopranos", which HBO did not reach first place.
Leaving aside the money and the greenlights that Netflix spent to get there, the result is remarkable: just three years ago, Netflix was in seventh place With 34 nominations five years ago, it was even less, only 14. Now it's the prestige mountain of television.
But to assume that the company cuts into the HBO appointments is tantamount to making a false assumption. network always finished with 108 appointments, just t less than last year and the same or more than in the majority of the past five years. (And he would have had even more of it had a limited series like "Big Little Lies" in the mix, as is often the case.) For all the hints at HBO – and there are had a lot lately – it did not really fall in the Emmys department; it was a more symbolic moment than anything else.
The obvious victim here, then, would seem to be broadcast networks. After all, we are often told that television has given up the game of prestige series to new high-end players, especially Netflix. CBS, ABC, NBC and Fox simply do not offer on television that discerning viewers and their more than 20,000 substitutes at the TV Academy like to see more. Netflix's 112 Emmy appointments were built on the back of all the mediocrity that networks are now producing.
But looking at the numbers reveals a surprise: the broadcast networks are not in haemorrhage Emmy nominations. In fact, their number of slots this year, 159, has recovered from 2017, when they have collected 146. (The growth is mainly fueled by NBC, which landed in third place with 78 , thanks to "This is Us", "Saturday Night Live" and "Jesus Christ: Superstar".
Broadcasting networks also have a tendency to decline before last year. At the age of five, while Netflix was starting to become an Emmys player, broadcast networks garnered 170 nominations.They have barely lost a foot in the last five years, losing only 6%, even though Netflix climbed 700% Clearly, it 's Emmy' s nominations of someone else that Netflix grabs But whose?
The answer is unexpected: Basic cable. form was once rich in possibilities, as programs like "Mad Men" gave pay networks like HBO a run for their money, and that's stopped.
Look how the mighty have fallen. Five years ago, AMC had 26 Emmy nominations, with behemoths like "Mad Men" and "Breaking Bad". This year? He had one.
Continue lowering the dial of the cable. Central Comedy? Sixteen at the time. This year he had six. Lifetime? Twelve times in 2013. This year, he had more than four.
Sundance Channel took 10 in 2013 with the "Top of the Lake" phenomenon. This year he did not get a single nomination. Like many of these networks, he simply did not order the type of high-end television that Emmy voters use.
Because prestige television has this particular: it's very expensive to do. Writers are expensive, actors are expensive, producers are expensive and the production itself is expensive. You do it, really, only if your business model is seriously buzzing. And the basic cable does not, with all the talk of unbundling and cord cutting, reducing a primary source of revenue (royalty providers are paying networks).
Netflix – and Hulu and the others – do it instead. And they reap the rewards. (Note: there are more nominations to be made, as some categories have been expanded to reflect added television.)
FX continues to do well, leading all basic cable operators with 50 nominations this year. But he can not hold back the tide of all those losses. Oh, and did we mention that the network is about to lose Ryan Murphy, a big reason for these appointments? It goes – yes – Netflix
Broadcasting networks have surely lost ground historically. This year and its small place on the list of plays were very far from 2005, when the majority of drama nominees, and the big winner ("lost") came from a broadcast network. And look how ABC's "Modern Family" has not been nominated for an outstanding comedy for the first time in nine seasons.
But this is not a big defeat either. ABC this year had "Black-ish" instead of "Modern Family." Broadcast, with its reasonably healthy advertising revenue and its ability to take at least some larger creative bets, appears to be stable on the Emmy-nominated front in the mid 100s. There is an interesting lesson on how television moves.
Once the basic cable played the role of disruptor in the Emmys: Watch how the "Mad Men" of AMC took control a few years, and "Breaking Bad" later made his move . Nowadays, ad-supported networks are being disrupted by a new player and a new model: fee-based subscription fees that help finance all this content (and an ability to spend time even at no profit with the help of the Internet). Wall Street love for this subscription
Apple and its television ambitions are about to come to fruition, with the company putting a green light on a high-end show after the other .This may sound crazy that a new player can take over from Netflix Again, it seemed that Netflix could take over for the basic cable
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