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MUMBAI • Netflix launches a larger network to attract more viewers to Asia, launching India's first original series – a Hindi thriller – on Wednesday.
Like other rivals of American entertainment, she identified the need to create local content to accelerate business in some of the major emerging markets that could fuel growth over the next decade [19659002] Located in Mumbai, Sacred Games is launched less than a month after the success of the Indian movie Netflix, Lust Stories. It comes at a time when Comcast and Walt Disney, the US heavyweights, are vying for control of the Indian pay-TV network Tata Sky as part of their fight for 21st Century Fox.
Lust Stories and Sacred Games seek to marry Western styles and values that the exposure to Netflix and Amazon have brought to young Indians, with the rich and varied production of the gigantic national film industry.
Netflix plans to release three more original shows in India this year, compared to the 10 Amazon projections.
Sacred Games is anchored by Bollywood star Saif Ali Khan as a policeman with 25 days to avoid a terrorist threat in Mumbai.
The stars and filmmakers, all veterans of Bollywood, welcomed more than 250 Netflix fans and celebrities outside the tech capital Bangalore Forum Mall for the premiere.
The company, whose international streaming business figure grew by more than 58 percent last year, also expanded its Asia
It acquired the worldwide streaming rights for two Chinese films that reigned at the national box office this year – Us And Them and Animal World
REUTERS
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