New stars of the Aerie lingerie campaign have disabilities, medical problems and more | Life



[ad_1]

  The concept of "AEReal Roles" features Iskra Lawrence, a positive body activist. - Photo courtesy of PRNewsFoto / Aerie
The concept of "AERealeal Role Models" features Iskra Lawrence, a positive body activist. – Photo courtesy of PRNewsFoto / Aerie

NEW YORK, July 14 – Fashion and fashion brand Aerie has long been a champion of body positivity promotion, but the latest campaign of label could be the most impactful. widely applauded after unveiling the cast of his new campaign "Aerie Bras Make You Feel Real Good", with a diverse range of models including a woman in a wheelchair, a woman wearing a colostomy bag and a woman suffering from vitiligo. 19659004] Images also honor women with hearing aids, crutches, Down syndrome, diabetes and a range of other medical problems, reports Fashionista

"As a brand, Aerie has been a leader in the empowerment of women Since the launch of #AerieREAL in 2014, Jennifer Foyle, President of Aerie Global, told Fashionista: "Our new bra models are part of the commitment of our brand of unretouched women, who are at the heart of everything we do. "

The 57-star campaign was recruited online, after Aerie issued a media appeal which received nearly 2,000 responses.

Aerie's last effort to embrace an inclusive approach to advertising, following the launch of its concept #AERREMETRE #AERRE models with the positive activist of the Iskra Lawrence body, and its use unretouched campaign images. – AFP-Relaxnews

[ad_2]
Source link