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The actress, the brand's global makeup ambassador, is now the international spokesperson for the new fragrance.
The actress Zoë Kravitz of Big Little Lies Divergent and Mad Max famous, was announced as the new face of perfume Yves Saint Laurent, Opium Beauty black. Kravitz will wrap the new role as the world's brand makeup ambassador.
As world spokesman for perfume, inspired by the concept of a free spirit, the 29-year-old musician's daughter Lenny Kravitz was chosen to lead the campaign as her mysterious, charismatic personality. Magnetic was thought to reflect the desired theme and the underlying patterns of the new fragrance.
"I'm so excited to be the new ambassador of such an incredible, bold and iconic scent," Kravitz says. "Black Opium is a modern legend, and being able to share power with a global audience is an honor."
"I have enjoyed my work with this timeless company and I am looking forward to taking it to a new level," added the actress, who is expected to return to the big screen in November, with the release of his new film, Fantastic Beasts: Crimes of Grindelwald put on the air on November 16
Kravitz has since teased the new campaign of Black Opium via Instagram, presenting himself on the platform with a image of herself from an "urban cityscape in Asia" with a harvest of elves and a matching smoky eye. "So honored to be named the face of #blackopium! Thank you @yslbeauty !!!! More to come. … # doyoufeelthecall?"
On August 18, the campaign of photographer and international director Jonas Lindstroem will be followed by a visual and digital printing campaign of London photographer Tyrone LeBon. space.
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