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Taking a low-key approach, Warner Bros. featured new images for its theatrical list for the next seven months on Tuesday without significant dating changes and the normal high-ranking ritual at hand at the CinemaCon exhibitors conference in Las Vegas.
The studio reel on display in the Caesars Palace showroom included new footage from “The Batman” starring Robert Pattinson and the opening sequence from “The Many Saints of Newark” which is a prequel to “The Sopranos”. A preview of the first trailer for “The Matrix 4” has also been revealed, along with its title: “The Matrix: Resurrections”. For Clint Eastwood’s neo-western drama “Cry Macho,” the presentation was a mini-tribute to Eastwood’s career with high praise via recorded commentary by Steven Spielberg, Meryl Streep and other film luminaries. The tributes were mixed with clips from “Cry Macho” movies.
Beyond the short-term theatrical slate, Warner Bros. has announced that five film adaptations of its DC Comics properties are expected on the road.
The hour-long presentation was primarily a video presentation anchored by Warner’s head of national theatrical distribution, Jeff Goldstein, and his international distribution counterpart, Andrew Cripps, on camera. In an unusual setting, an exhibitor from the Midwest made the presentation in person: Rolando Rodriguez, who is also president of the National Assn. of Theater Owners (NATO) which sponsors CinemaCon.
The Warner slate was well received, although exhibitors in the audience were agitated at times of the presentation with comments on the studio’s commitment to filmmaking. In December, Warner Bros. Pictures has stated that its theatrical films will be available on its corporate sister HBO Max the same day they hit theaters for 2021.
But the studio’s films are still flocking to theaters – Warner gets credit for releasing big-budget ‘Tenet’ last year when the risk of a pandemic was high, and in July HBO Max announced it would produce a hitlist. ” at least 10 films, presumably setting the stage for more cinematic exclusivity for theatrical films from Warner studios in 2022.
The CinemaCon global event is scaled back as the pandemic has deterred attendance. Most notable in short supply are the movie stars and the big talent behind the camera who would normally take over the slate presentations with the power of the stars in person. Universal Pictures-based animation producer Chris Meledandri was on hand to address a previous session on Tuesday. A presentation of MGM on Monday served company executives who spoke in person and Sony Pictures stepped forward with a hefty in-person presentation on Monday.
CinemaCon says more than 2,000 industry executives have signed up, down from its normal event contingent of 3,000 to 3,500 people. Industry players on site seemed happy to get to work watching the distributors’ film list presentations; sizing the CinemaCon show for service and equipment vendors; and a private backstage face-to-face meeting. The second largest circuit, Regal Cinemas, is said to have gathered around 500 executives.
CinemaCon’s mood to ignore the pandemic matches the Las Vegas environment. The gaming mecca is teeming with large crowds of summer vacationers in casinos and on its legendary Strip, seemingly indifferent to the city’s being a designated COVID-19 hotspot right now. The state government demanded that masks be worn indoors a month ago to fight the wave of viruses, which made a CinemaCon mandatory for face coverings.
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