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NEW YORK (CNN) – McDonald's offers international dishes in the United States.
The chain will begin selling Stroopwafel McFlurry, Grand McExtreme Bacon Burger, Chicken Sandwich with Mozzarella Tomato and Bacon and Cheese Fries at McDonald's locations across the country, starting June 5. The company announced Wednesday the limited-time promotion.
McDonald's four new international menu items provide a simple way for McDonald's to give an exciting twist to its main foods. Restaurant chains use limited time offers to create buzz around their products and give customers a reason to enter the stores.
Although the new articles – which come from the Netherlands, Spain, Canada and Australia – may seem unfamiliar, they are actually not so different from what McDonald's already serves. noted Sam Oches, editorial director of Food News Media at QSR.
"These are easy enough to do, easy enough to build," he said. "They could see it as a winning marketing solution without stretching operations too much," he said. McDonald's has been trying to streamline its menu to increase speed and efficiency, as well as lighten the burden on franchisees. International articles do not require many new ingredients.
Oches described the move as a marketing effort that could help increase sales in the short term, but would not likely lead to long-term gains.
Plus, McDonald's knows that at least one of these items will reach consumers. The chain started selling cheese bacon fries for a limited period in January.
"After such a positive reaction from the Australian company Cheesy Bacon Fries in the United States, they achieve a victory round," said the company in a statement released on Wednesday.
McDonald's serves different dishes in its different establishments around the world, depending on local demand.
"We know that our American customers are curious about McDonald's international products," said Linda VanGosen, McDonald's vice president of menu innovation, in a statement. She added that the company was "delighted to take advantage of our global reach and bring popular flavors from around the world next month".
"Americans are increasingly traveling to international destinations, and menu items developed for these global markets have also sparked renewed interest," said Jill Failla, Food Service Analyst at Mintel Research Company. . "It makes a regular menu item more exotic and fun."
Faill added that the added menu could be a "prelude" to adding meatless burgers to American menus.
McDonald's started selling a meatless burger, called Big Vegan TS, in its German restaurants last month. He also sells McVegan in Finland and Sweden. It's not clear if McDonald's will bring a vegan burger to the United States. Last month, Chief Executive Officer, Steve Easterbrook, said during a phone conversation with analysts regarding first-quarter profits that the company needed to assess whether the potential complexity of adding cash flow to the company's business is likely. The menu options based on the facilities were well worth it.
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