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The company confirmed Tuesday that it raised the price of the cheapest model 3 from $ 400 to $ 35,400. The order of the cheapest version of the car did not start until the end of February.
The company has long promised to offer 100% electric vehicles to Model 3 with a version of Model 3 at $ 35,000. However, in the first two years of model 3 production, it has only built more cost-effective cash flow models and post-to-back profitable quarters for the first time in its history.
The $ 35,000 price is close to the average price of all new car purchases in the United States. And it was an important reference in Tesla's promise to bring electric cars to the general public. But as a novice builder, Tesla had problems reaching that price. Other established automakers, such as General Motors, could afford to lose money on their fully electric Chevrolet Bolt and offset the losses resulting from its massive sales of pickup trucks and SUVs running on the market. ; gasoline. Tesla could not do that.
Fortunately for Tesla, the demand for the more expensive versions of Model 3 was strong, which allowed it to become the best-selling American luxury car of all kinds – petrol or electric. But the promise of a $ 35,000 model 3 has proven difficult to achieve.
"I guess that Elon Musk once saw he could sell a $ 35,000 car and make money with it," said Karl Brauer, executive editor of Cox Automotive, shortly after the release of the cheapest version of the Model 3 sale. "So he's committed to that number.Now, they can technically say that they've done it.But they realize that it's not a good business model." probably lose money on every $ 35,000 car.
Tesla has quickly backed away from the cheapest model. A month ago, he ended the online sales of the $ 35,000 version of the car. By forcing buyers to place orders over the phone or to go to a store to buy them, they had to chat with a salesman who might attempt to sell them a slightly more expensive version of the car. Many buyers might not even realize that the $ 35,000 version was a possibility.
The cheapest version that a buyer can order online comes with a slightly longer battery life and some other options not available on the $ 35,000 version. Its price was $ 39,500.
And now, Tesla has increased the price of all versions of the Model 3, albeit at a modest price of $ 400, a little over 1% for the cheapest versions.
"Like other automakers, we periodically adjust prices and available options," Tesla said in a statement.
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