[ad_1]
MoviePass was not a good service.
I say that as a former subscriber who has been seduced by the tempting offer of unlimited movies for only $ 8.95 a month. The price of tickets in New York, where I lived at the time, was US $ 16. MoviePass was too good a deal to let go. The freedom to enter a movie theater, swipe a debit card and get a ticket for the latest movie without spending my own money (aside from the subscription) was so rewarding.
Until it is not. As we all expected from the beginning, MoviePass was too good to be true. And now he closes, Internal business reported Friday (13 September), effective 14 September.
Helios and Matheson Analytics, the parent company of MoviePass, realized that he was spending their money faster than expected. The service was, of course, very popular and MoviePass still had to pay a heavy price to the movie channels for each ticket purchased with the service. So the company decided to limit the number of movies you could watch and the number of days you could watch them, and then introduced an advanced pricing model that adds surcharges to popular movies at peak times.
MoviePass has increased prices, lowered prices and changed his subscriptions many times over the past two years since he's surprised movie buffs through his incredible offer. It is not surprising that subscribers have left the ship, fed up with endless shenanigans of service. According to CNBC, the number of MoviePass customers has increased from nearly 3 million during its peak of popularity to 225,000 in April. myself leave early, after having to pay a Peak Fixation fee on the same ticket for the same movie that my husband (also a MoviePass subscriber) had a ticket – and he did not have to pay any fees. I was fed up.
Despite the fact that MoviePass was a poorly managed company with no viable business model, it eventually forced movie theaters to become competitive. Companies like AMC and Alamo Drafthouse have set up their own subscription programs, which are not as generous as $ 8.95 per month for unlimited movies, but they are not far off. The AMC Stubs Programfor example, offers three levels, including the A-List program at $ 25 per month, which allows subscribers to see three movies a week. This is a good deal for dedicated moviegoers. Alamo Drafthouse Season Pass is still in beta, but for $ 20 a month, pre-testers can see one movie a day and reserve seats in advance.
We are used to paying subscriptions to use the services we love, whether it's Netflix streaming, Peloton training, or free shipping with Amazon Prime. MoviePass translated this into a movie and forced movie theater chains to take note of it. The company was a dumpster fire, but the idea was solid.
Once Alamo Drafthouse extends its Season Pass program, I'll be ready. And I'm going to have MoviePass (in part) to thank.
[ad_2]
Source link