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My pillow, the entrepreneur-led direct-response sleep aid company Mike Lindell, made a new bed on Fox News Channel.
A nationwide ad for MyPillow was spotted on Fox News Thursday, about two months after the company revealed it had sought to remove all of its advertising from the Fox Corp-backed cable media schedules. The spot featured the founder and displayed a promo code for a package containing five pillows containing images of Bible stories, as well as a memoir – an offer he said was worth more than $ 200.
Fox and Lindell both have reasons to get back together. MyPillow ads have supported much of Fox News Channel’s programming for years, including the 8pm Network Time hosted by Tucker Carlson, which has proven too controversial for some mainstream advertisers. Meanwhile, running ads on Fox News has given MyPillow a degree of name recognition it may not have gotten elsewhere. A Fox News spokesperson was unable to comment immediately.
The two broke up in July after Fox News berated a MyPillow advertising proposal that promoted baseless fraud allegations in the 2020 presidential election. Lindell told the Wall Street Journal last week that he expected to resume soon advertising on the network.
Lindell had told the Wall Street Journal that he wanted Fox News to run an advertisement drawing attention to a new “cyber symposium” that he was planning to broadcast in August that he said would prove that the old President Donald Trump won the 2020 election. These claims were dismissed by dozens of courts in the months following election day last November.
But Fox News has come under scrutiny for broadcasting allegations of voter fraud during the election. Smartmatic and Dominion Voting Systems, two voting technology companies, have filed massive libel lawsuits against the Fox Corp. unit, alleging that it made false statements about their influence over the 2020 presidential election. Smartmatic is seeking $ 2.7 billion in its pursuit, while Dominion Voting Systems seeks $ 1.6 billion. Fox News called for both cases to be dismissed.
Television networks generally have a set of standards and practices that advertisements must adhere to, and it is not uncommon for a network to refuse an advertisement that makes claims about a competing product without presenting evidence, or spots that may be deemed offensive by viewers. NBCUniversal in 2018 said it would remove an ad from the Trump campaign which took place during “Sunday Night Football” after eliciting a massive backlash on social media. The spot highlighted the alleged threat of foreign migrants entering the United States.
The new MyPillow ads only try to sell pillows, not conspiracy theories.
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