[ad_1]
In April 2018, Counterpoint Research published a report that almost announced the second coming of the humble feature phone. According to the report, although the growth of smart phones has been rather stable compared to last year, the growth of the feature phones segment has almost doubled.
While Xiaomi caused an upheaval in the smartphone segment, thus depriving its closest competitors such as Vivo and Oppo, it's the segment of feature phones that has recorded some interesting numbers. JioPhone, which had no representation in the first quarter of 2017, was the leader in the first quarter of 2018 with a 35.8% market share, a third of this segment of the mobile phone market, followed by Samsung and iTel.
JioPhone Reaches 25 Million
At the 41st General Assembly (AGA) of Reliance Industries, its President and CEO, Mukesh Ambani, announces that 25 Million JioPhones have been sold to date . 19659006] On top of that, Ambani announced the offer JioPhone 2 and Monsoon Hungama . The offer allows you to redeem your existing feature phone with a JioPhone for an amount of Rs 501. This departs Rs 999 from the price of a new JioPhone. Jio's content portfolio with the JioTV JioCinema JioMusic JioXpressNews proved to be beneficial since the KaiOS platform had limited support for most popular applications that we saw on smartphones. As a platform, the JioPhone has proven to offer more value to feature feature buyers, and this has shown in its sales figures since launch.
The Jio Phone 2
This is still a small fraction According to the research director associated with IDC India, Navkendar Singh, the total number of feature phones sold in India is rising.
"In 2017, annual phone shipments to India accounted for more than 160 million units and the installed customer base was more than 450 million users.One of the factors that determine the market for the mobile phone is the price. "At 1500 rupees, the JioPhone was still expensive for the migration of current mobile phone users," says Singh.
Jio seems to have understood and his offer to exchange with a new JioPhone Available for Rs 501 should definitely help give a boost to sales. "Singh believes this should lead to a significant increase in sales by 2H 2018.
" The goal I've set now for our Jio team is to allow users 100 minutes on this JioPhone platform in the shortest possible time "said in his speech at the AGA RIL. Considering Reliance Jio has acquired 215 million users in 22 months , the goal of JioPhone does not seem too far away either. Especially with the new offer Monsoon Hungama and a new JioPhone 2 on the anvil
Telephone Advantage compared to entry-level smartphones
By the end of 2016, a report of the Mobile Marketing Association had thrown some interesting ideas about feature phones.
"In India, 85% of the urban population owns a mobile phone, whether it's a phone or a smartphone." Of these, 56% of users actually use feature phones, although smartphones attract attention 75% of functional phone users belonged to the higher socio-economic category 25% of functional phone users belonged to the lower income category. Half of the users consume music on their phones and a third watch videos and play games. "
The benefits of feature phones, at a time when smartphones should technically be the most popular devices Most popular in terms of business numbers, are many.
According to Tarun Pathak, Associate Director of Counterpoint Research, more and more people are passing by. One phone to another, which was not the case before, since the average life of a phone is three to four years.
"The cheapest Android smartphone around Rs 3.000 can not offer the same type of complete experience you can get on a feature phone." It's a bargain breaker for Smartphones priced at 3,000 rupees only represent 1% of total sales, so smartphones offer tremendous potential for adding value in this segment, "said Pathak. With JioPhone and an affordable internet plan, paired with the Jio content library, function phone shoppers get a lot of overall value.
Commuters watch videos on their mobile phone when they travel on a suburban train to Mumbai, India, on April 2, 2016. Image: Reuters
KaiOS is a challenger Go to Android Go
Looking at the pull that KaiOS is getting via JioPhone, it's not surprising that it has attracted the attention of leading manufacturers in the world. ; applications. In addition to announcing the all-new JioPhone 2, we also learned that YouTube, WhatsApp and Facebook – three of the most popular social media applications, each with over a billion users – would come in KaiOS. Note that unlike an Android Go version of these applications, KaiOS applications had to be built from scratch because this is an entirely different platform.
"This is a major development, which will certainly boost the attractiveness of JioPhone for users who had up to now no reason to. buy another feature phone, just the back of Jio applications and video content.Now they can use these most commonly used applications and get the experience of data services and use the phone more frequently " said Singh.
Oh look, #Whatsapp out of #KaiOS ! Looking forward to going there! https://t.co/Av6gW3T2M0
– Juho Sarvikas (@sarvikas) July 5, 2018
KaiOS is the Linux-based operating system on which the JioPhone runs. Nokia also has its Nokia 8110 a.k.a banana phone that runs on KaiOS, and after the announcement of JioPhone-WhatsApp, Juho Sarvikas HMD Global product manager also sent a tweet, almost confirming that WhatsApp is coming to Nokia 8110 as well. Of course, the Nokia 8110 is still coming to India.
There is huge growth potential with more OEM partnerships for KaiOS. Looking at its success in India, it's not hard to predict more phones based on KaiOS in the coming months.
Long story short, KaiOS has certainly turned out to be an OS to take into account. Recently, Google invested $ 22 million in KaiOS so it is safe to assume that more Google applications will make their way to KaiOS. This is for the simple reason that the phone market is a huge segment for Google (or someone else for that matter) to ignore. M you, Google also has its own operating system for entry-level phones, called Android Go. Although it is very promising, the number of Android devices Go sold was not very high.
"If the ecosystem of the mobile phone Android Go can not bring a smartphone
Referring to the report of the MMA " The users of feature films are Voracious consumers of multimedia, higher than average, in fact.The users of feature films spend four times more time watching television than the national average. "JioPhone with its bouquet of content has this part covered. Support for YouTube, Facebook and WhatsApp further increases this bar of content consumption.
Support for local languages and services specific to India
Support for regional languages is an advantageous factor with the JioPhone in particular. Up to 22 Indian languages including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmir, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepalese, Oriya, Punjabi, Sanskrit, Santhali, Sindhi, Tamil and Urdu. are supported. Voice Assistant on JioPhone can include commands in English and Hindi. In a country where the majority of the population is not comfortable with English, it is a unique feature on board a user.
"India being such a diverse market with different needs of customers from different regions and states, is a challenge for any manufacturer of The vernacular content and support of the local language will be the essential component for the adoption of Jio services and devices, "says Singh.
And it's not just international applications that are made for the KaiOS platform that differentiate one KaiOS phone from the other.The trick consists to develop applications relevant to the Indian environment. JioPhone has an application like JioKisan that allows farmers to sell their products via mobile phone. Hindi voice commands can be very useful for older people or those who are not comfortable with typing commands.
Pathak says it best: "We will see more 2G phone users switch to 4G phones, instead of 4G entry-level smartphones."
JioPhone and KaiOS are leading this revolution. And that's just the beginning.
Disclaimer: Reliance Industries Ltd. is the sole beneficiary of Independent Media Trust, which controls Network18 Media & Investments Ltd, which publishes the Firstpost function
[ad_2]
Source link
