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Disgruntled by the high tariffs (15% to 20%) that pushed Apple to market iPhones cheaper a few generations old, complicated by the competition of cheap alternatives from Samsung Electronics (Korea of South: 005930) and Xiaomi (Hong Kong: 1810), Apple underperformed the most dynamic smartphone market in the world.
With only 2% of the market, Apple sold 3.2 million iPhones in 2017 and less than a million in the first half of 2018, estimates Counterpoint Research . [Apple sold 216.8 million iPhones in its fiscal year 2017.]
The discomfort was highlighted in a report to Bloomberg this weekend of a reshuffle of Apple executives in India amid a single-digit market share. Gone are the national sales and distribution leader, responsible for commercial and mid-sized chains, and telecom sales manager, according to Bloomberg citing people who asked not to be identified.
not to return an e-mail requesting comments on its activities in India. Apple CEO Tim Cook fiercely defended the company's business prospects in India as being "very optimistic". The company's shares are stable, at $ 190.80, in trading today.
Investors do not have to worry: Apple's recent surge in China is expected to offset the shortcomings in a country of 1.32 billion people. Analysts have downplayed the significance of India in their profit forecasts for Apple. When Apple publishes its third quarter results on July 31, analysts surveyed by Zacks Investment Research expect earnings per share of $ 2.19, against $ 1.67 in the same quarter a year ago
. climb for Apple and these latest news [executive departures] adds to the challenges, although the future growth story for Apple is all about China, " Daniel Ives chief of technology research at GBH Insights tells Barron's . He predicts a 15% to 20% jump over twelve months of Apple's activity in China for the month of June.
Apple recorded a drop in sales of 18 months in China at the end of October 2017 and a leap of 21% In the second quarter, the turnover reached 13 billion dollars in China, ie the 39; equivalent of all of its revenues in Europe.After Apple, the second Apple market surged with sales of iPhone X and smartphone upgrades [19659004] The future is undeniably promising in China, with the exception of potential shocks between the United States and China, which brings us back to India, and its going untapped potential.
Cook remains unchanged in his optimism for India, and has promised to aggressively settle in the country. He has expanded his 4G network in the hope of attracting the expanding middle class of the country. Not later than in May, Cook said that Apple's business figure in India had hit a record in the first half of 2018.
Until things got better. straighten out in this country, China will have to bail out Apple in Asia, recognize Ives and other analysts
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