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A chain of restaurants is testing the free meal offer for children provided their parents hand in their cell phones for the duration of the visit.
Frankie & Benny's has set up no-phone zones in its 250 UK restaurants, where customers are encouraged to put their appliances in a box upon their arrival at the table and where free meals for children are offered as incentive.
The channel said its research suggests that 72 percent of British kids want their parents to spend less time on the phone and more time talking to them.
Some 77% of parents reported that they felt guilty about the time they spent on the phone and 67% said that their device interfered with them and their family.
More than a quarter (26%) checked their phone during family meals, 23% while their child was talking about their day, and 7% admitted to having checked while driving their children, the survey says.
A spokesman for Frankie & Benny's said, "We want the family to come first when you walk into a Frankie & Benny store, and even more so around Christmas.
"We looked at ways to encourage people to participate more at the dinner table, and we found that giving families the option of separating from their devices for a few hours was a great way to get them closer and enjoy themselves. time spent with family. . "
Susan Atkins, a parenting expert, said, "We live in a connected world 24 hours a day, 24 hours a day, 7 days a week, at a fast pace, unless we consciously plan not to. 39; be.
"Parents are role models in everything they do and in everything they say. So, by managing their own screen time, parents teach their children, for example, when and where the use of technology is appropriate. "
The campaign lasts until December 7th.
Ginger Research interviewed 1,500 parents and children.
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