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Video: Microsoft sues the iPad with Cheap Surface Go
If the Surface Pro line had not found resonance in the market, it might not be there Surface activity today. But the bottom end of the line has a much more colorful story. The first Surface RT was among the first devices to run the convicted Windows RT. The rejection of the market and its Surface 2 RT-based suite resulted in a nearly $ 1 billion write-down for Microsoft.
Read also: The Microsoft Surface Go-CNET
smaller and cheaper, came back Third test on an inexpensive surface device with the Surface 3 based on Atom, which went to the format 3: 2 which is became one of the signatures of the product line. Although it was a much more attractive device, it was, at $ 499, closer to the wrong end of the price-performance curve, especially when it was associated to a Type Cover.
But if the third time was not a charm, Microsoft is betting. that the fourth time will be. Physically and architecturally, the Surface Go has more in common with its immediate predecessor than with the first RT Tegra-based Surfers. With a lower starting price of $ 399, a beefier processor in the Pentium Gold, the beginnings of the USB-C in the Surface line, and a redesigned type cover offering a more luxurious Alcantara than many wrists deserve Surface Go represents a better value as it says, with the Go, fanless design and optional LTE connectivity, the Go reminiscent more directly the roots of the Surface family as a competitor of the iPad – even if Microsoft continues to pull out of the game. The Surface Go is almost twice as expensive as a mini Asus Transformer. This is another 10 inch Windows 2: 1 crutch bracket with a price close to that of entry-level notebooks like the HP Stream, and that's with its keyboard and pen supplied . While Asus can do the business of a casual, thin and light mobile PC, it can become pokey, especially when it is readjusting to the state of the world after the start.
It's a little surprising that Microsoft has decided not to jump on the PC Always Connected wagon with Surface Go. The product's goal of providing lightweight productivity with high mobility seems to suit the class well. PCs using a Qualcomm architecture. Indeed, at some point, Microsoft will probably propose a Surface based on Snapdragon.
Read also: Microsoft Surface Go: What Professionals Need to Know – TechRepublic
For now, however, there are a number of reasons Microsoft may have resisted. First, the target price of Surface Go is significantly lower than that of Always Connected PCs from Asus, HP and Lenovo. While Windows-on-Snapdragon is in a better position than Windows RT and PC vendors have acclimatized to Microsoft as a competitor, a cheaper competitor from Microsoft would surely offer less space for this first generation. And while Snapdragon 835-based PCs have provided pretty good performance to avoid being a dealbreaker, the experience is expected to improve dramatically for Qualcomm's newly optimized Snapdragon 850-based PCs. .
greatly enhanced by the Windows-on-Snapdragon approach compared to the extended limitations of RT – should not haunt Surface Go. This leaves the latest non-Pro device from Microsoft as a soldier similar to Superior, but the battlefield keeps changing.
While Microsoft has sent its partners fighting with the Chromebooks that they produce using entry-level Windows notebooks, Apple has been trying to grab a higher value educational proposal for iPad , touting its use for field applications using its camera and Apple's advanced work in mobile augmented reality. (This is also a proposal that Acer has tried to exploit with its aberrant Chromebook Tab bangs.) Alas, if Windows still can not muster a great tablet experience, it is terribly late in AR.
Nevertheless, much of Surface's reasoning goes back to Microsoft's lack of confidence in the ability of its hardware partners to compete with Apple, the featured competitor highlighted during surface product introductions. So, it is not surprising that the company remains committed to fighting the iPad with Surface and Chromebooks through partners in the classroom.
Read also: Surface Microsoft can he dislodge the iPad of Apple?
hotspot, it could be even more useful for Microsoft to make the Surface Go a less expensive option for VARs developing various field applications using Windows, especially with cellular capabilities. When it comes to Surfaces that do not include the Pro label, this would be yet another opportunity for Surface Go to go where Surfaces did not go before.
Previous and related coverage:
Microsoft Targets Schools, Consumers, and Businesses with Surface Go Tablets, Starting at $ 399
Microsoft Surface Go Tablets will ship from the beginning of the year. August 2018. They address not only the education market, but also consumers and businesses
. Did Microsoft build the Surface Go?
Microsoft's new Surface Go is not just another less expensive Surface. Microsoft intends to try to capture a larger portion of the PC / tablet pie with this device.
Save the shelves of the abyss: can education and field applications save them?
By harnessing education and field applications, Apple, Samsung and Acer are taking divergent paths to finding better homes for tablets beyond consumer channels.
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