Apple replaced his executive portraits with Memoji

Today, it is the World Emoji Day, and to have fun, Apple has replaced all the headshots of its frames with Memoji versions of their faces. Technically, Memoji are not the same thing as emoji. These are exclusive Apple characters that are made in the same style as the actual emoji, and they can not be included in the text or widely shared, as emoji can be, without turning them into an image. But when it comes to awkward promos, we're talking about holidays invented anyway, so I think it works.

What's also interesting with this gag, is that it really helps to describe how Memoji are better used – and where the boundaries are. (Memoji's portraits also highlight how Apple's leadership remains white.)

There are many fun caricatures here that capture the likeness of the person for whom they stand. Tim Cook is particularly good at capturing the ironic smile that he makes by dodging questions in an interview. But their success seems to be very dependent if Apple has built in a face and hairstyle that fits the person.

Take, for example, Phil Schiller, of whom Memoji does not quite fit:

Here again, with Val Kilmer on the left:

I'm not really sure what that proves, but it's me seems right.

When I made my own Memoji, many of those limitations even marked me. It's supposed to be a fun exercise, but your success and your pleasure really depends on finding something that fits you, and I have not always been able to do it. Apple has a very good starting point with what's in iOS 12 – I've seen a lot of good Memoji creations – but it's clear that Apple will have to keep building if it really wants to to reflect everyone who takes an iPhone. 19659008] Yesterday, Apple also announced that 70 new emoji arrive on iOS 12, before World Emoji Day. The party started in 2014 by Jeremy Burge, founder of Emojipedia and vice president of the Emoji subcommittee at Unicode, which standardizes emoji (among other things).