Apple temporarily increases the amounts of recovery credit on iPhone

In the midst of reports of Apple's reduction in iPhone production, the tech giant has a new takeover promotion.

This limited time agreement will give up to $ 100 more to selected iPhone customers for an iPhone 2018. This clearly seems to be an incentive to increase sales of these devices.

Customers can take advantage of this offer both online and in retail stores via the Apple Giveback program. In fact, you can even get the value of the recovery instantly online or in person, making it easy to search for a new phone on the spot.

The iPhones eligible for this bonus include the 6, 6 Plus, 6s, 6s Plus, 7, 7 Plus and 8. Older devices receive larger takeover credits with an iPhone 6 going from $ 75 to $ 75 and the 6 Plus from $ 100 to $ 200. These are the maximum values ​​and depend on the state of the device.

An iPhone 7 Plus or 8 will still provide the largest $ 300 credit for a new device. This would make the basic contract of the iPhone XS from $ 999 to $ 699. On an iPhone XR at $ 749, the price is $ 449, much more affordable, which is closer to the new iPhone SE abandoned.

This promotion of recovery certainly arrives at an interesting time. On November 19, the Wall Street Journal reported that production had been reduced for the latest models, including the more affordable iPhone XR. In addition, DigiTimes also reports that component manufacturers are also suffering the repercussions.

These announced cuts and this agreement aimed to get customers to upgrade adds weight to the case of iPhone sales below expectations. Typically at Apple, specific sales figures are not known to date and will not be published. Although the XS, XS Max and XR have received rave reviews and are excellent iPhones, the demand might not be there. Especially with prices near and above $ 1,000 for the line.

It is likely that Apple's Black Friday offers have not helped much, considering that it was about gift cards rather than discounts. Hopefully, this promotion will encourage some users with older devices to upgrade. Time will tell if this promotion can really increase consumer interest.