[ad_1]
The Brand Summit South Africa, successfully inaugurated in Cape Town in May 2018, and now a partner of the City of Johannesburg, its host city until 2021, is pleased to announce new business partnerships with the company. Southern African Public Relations Institute (PRISA) and City Nation Place Ltd., based in London
The 2019 Brand Summit event in South Africa will take place at the Forum, in Bryanston, Gauteng, June 6 and 7, 2019.
The Summit's other professional partner, globally, is the Global Communications Forum (http://www.wcfaglobal.com/founders-executives-vp-ambassadors), based in Davos, Switzerland. Its founder and chairman, Yanina Dubeykovskaya, attended and delivered a speech at the 2018 Brand Summit in South Africa.
The inaugural ceremony was opened by South African Chief Justice Mogoeng Mogoeng, who delivered a keynote speech, anchored in the spirit and values enshrined in the preamble to the South African Constitution. Local and international delegates, including the media, were glued to their seats, devouring every word he uttered. His entire speech was a good basis for starting discussions about the potential that still exists in the country that South Africa could represent if properly managed and managed.
Gary Leih, a highly respected brand specialist and founder of Leih's Truth and Propaganda, presented a paper on the importance of country branding.
Professor Thuli Madonsela, former Protector of South Africa; Bonang Mohale, CEO of Business Leadership South Africa; Kganki Matabane, CEO of the Black Business Council; Mteto Nyati, CEO of Altron; Simon Sussman, Chairman of Woolworths Holdings; Themba Maseko, former CEO of the Government Communication and Information System (GCIS); Neeshan Bolton, executive director of the Achmat Kathrada Foundation, and other eminent personalities from the business world in South Africa, media, politics, education, sports, community development, social justice, etc.
Delegates came from as far as Nigeria, Ghana, France, Ethiopia, Namibia, Kenya, Russia and Switzerland, while others sent video messages from Beijing , New Delhi, Budapest, Moscow, etc. Unable to travel to Cape Town on summit days Due to last-minute health issues, ANC veteran Mavuso Msimang, President of Corruption Watch, also sent a video of support that was screened for delegates Summit.
"The partnership with PRISA and City Nation Place Ltd is a natural partnership for this event," said Solly Moeng, Summit Organizer. "Much of the content of the Summit agenda revolves around issues of managing the brand / destination reputation of the country, including public relations and communications management, engagement and engagement. stakeholders, reputation management, best practices of destination marketing strategies, etc. have a lot to contribute and learn from the planned discussions, "he said.
Speaking on behalf of PRISA, Victor Sibeko, Executive Director, said, "For us, the Brand Summit in South Africa will provide an ideal opportunity for our members to move from theory to brand discussion. real and evolving – a national brand. Public relations and communications management professionals, who form the core of our membership, are often solicited / mandated to help brands engage their stakeholders through effective strategic communication. Such calls for intervention increasingly use complex communication tools and platforms; they must also show measurable results. A discussion about South Africa, the brand of the country, is important to us and will be exciting to analyze from different points of contact.
City Nation Place Ltd creates forums around the world for sharing expertise to promote best practices in branding and location marketing. Bringing together national government teams, municipal marketing councils, mayoral teams, destination marketing organizations and investment promotion councils, City Nation Place forums have become key events for learning to develop and implement. a collaborative vision of the brand's strengths and ambitions. a country, a city, a region or a place, driving economic development. The annual City Nation Place Awards also measure and celebrate branding and innovative and effective marketing campaigns.
"City Nation Place is delighted to be associated with the Brand Summit in South Africa. Our mission is to help countries around the world develop a more coherent and collaborative approach to branding. The Brand Summit for South Africa is contributing to this – bringing together public authorities and the private sector to share ideas on the positive development of South Africa, as a country, on the world stage, "said Clare Dewhirst , on behalf of his organization.
A brand new discussion group that was not part of the 2018 Summit, but which has now been introduced in the 2019 program, will be composed of "Leaders of the Future" – dynamic speakers under 35 who will share their points of view and their expectations. South Africa, the country's brand, in the context of rapidly evolving national, regional, continental and global dynamics. The review of what they mean by "Fourth Industrial Revolution" and how they think South Africa should best prepare for it should be particularly interesting.
In addition to a larger African and global delegation, the keynote speech of 2019 will be delivered by the highly respected Kenyan, Patrick Loch Otieno Lumumba, associate professor of public law and founding dean of the Faculty of Law of Kabarak University in Kenya.
Sisa Ntshona, CEO of SA Tourism, will also speak at the 2019 Summit.
[ad_2]
Source link
