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Discovery and Tiger Woods have entered into a multi-year agreement to weave golf legend content into the company's upcoming online streaming service as part of a joint venture with the PGA Tour.
The launch of GolfTV is scheduled for January 2019 and Woods will collaborate with Discovery for "a wide range of programming, content creation and storytelling opportunities, providing fans with an authentic and consistent insight into life, life and time". 39, spirit and performance of the game's ultimate icon., "The parties said in a statement Tuesday.Fans will have an idea of everything from Woods practice routines to life on the road, passing through various programs that will be offered as part of this service.
Discovery and the PGA Tour reached a $ 2 billion deal in June of this year. GolfTV will replace the PGA Tour Live streaming service on international markets. The coverage of live events will touch Australia, Canada, Italy, Japan, the Netherlands, Portugal, Russia and Spain in 2019. Poland and South Korea. South will follow in 2020, and Belgium, China, Germany and South Africa by 2021. In 2022, GolfTV will be launched in Britain, Denmark, Finland, India, Norway and in Sweden. France will launch in 2024.
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Discovery, better known in the United States for the operation of cable networks such as Discovery Channel, TLC and OWN, has been striving in recent months to break international sports rights for events such as the Olympic Games. Discovery is also the owner of the Eurosport network.
"I love the vision of GolfTV and its ambition to become the premier golf entertainment destination in the world," Woods said in a statement. "Having my own platform to communicate is the result of hard work on the part of my team and the Discovery team. We will create content for everyone, whether you've been playing golf for a long time or just starting. I will share stories and give an overview of my approach that has never been seen before. It's such an exciting time for golf and for me. Being part of the vision of developing the game around the world is fantastic. I am looking forward to sharing my knowledge on GolfTV. "
Woods and GolfTV will develop weekly training and instructional videos; exclusive access to Tiger's preparation routines; behind-the-scenes access before and after the PGA TOUR rounds; and unique and exclusive post-tour comments. The content will be owned exclusively by GolfTV worldwide, including the United States, where Discovery will have the opportunity to work on the distribution strategy.
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