Hedi Slimane's First Celine Men's Campaign is the best PowerPoint you'll ever see

The Hedi Slimane era at Céline took off in October in Paris with a parade that included two things: very un-Céline and very Hedi Slimane. Anyone who found this surprising might not have received the memo regarding Slimane. It is a creative force that does not take up the aesthetic thread of the work of a previous designer; instead, he shaves everything and builds a new look. That's what he did during his four years at St. Laurent after succeeding Stefano Pilati under the creative reign, transforming the men's casual fashion of this brand into a skinny rock & clothing house. ; n & # 39; roll. Dior Homme did not exist before his hiring at home in 2000 and brought his tight black suit to the crowds of men's fashion. Even before that, he turned Yves Saint Laurent Rive Gauche into an incubator for his ideas on how a modern man should dress (clean cuts, heavy on the black).

While the first Slimane men's clothing creations of the Paris La Nuit parade of October will not arrive before the start of next year, the time to enthuse potential customers to invest them start now. This is how the artistic, creative and image director of the house prepared (by what we mean by photographed, stylish, directed, molded, possibly stocked) a first campaign for the French house that celebrates the seasonless collection in all its splendor. . And although the elegance of the clothes is familiar to those who refine Slimane (although the cuts have been refreshed for 2018), the presentation of this campaign is new. Rather than publish a lookbook or an image gallery, its delivery mode this time consists of a video slideshow defined on the dance-y track of the 80s by the duo of French synthesizers / pop RUTH. The effect lies between a slide show and an animated PowerPoint presentation (ie if your office is facing intense traffic in the haute couture sector). Pictures of the winged models in the collection are paired or interrupted by equally sleek black-and-white shots of old televisions on lucite tables, terrazzo blocks, a keyboard and other objects that n & # 39; Apparently have nothing to do with shiny clothes like them. Because there is a super power that Hedi Slimane possesses, it is the ability to give the seemingly familiar air a spectacular sensation of freshness.