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Without the Apple App Store, it may be that your iPhone simply remains a phone.
The App Store has been around for so long, it is easy to forget that this was not always an essential part of the concept of the iPhone. The store came a year after the introduction of the original iPhone, arriving with the iPhone 3G. It debuted with 500 developer applications like MLB and the New York Times, and owners of iPhone and iPod Touch in 62 countries had access to the store when it opened 10 years ago today. .
It did not take long to understand that Apple was on something. The weekend following the launch of the App Store, the number of apps available had risen to over 800 and users had downloaded them over 10 million times.
"The App Store is a big slam with 10 million applications downloaded in just three days," Steve Jobs, then CEO of Apple, said at the time.
He did not exaggerate. Fast forward 10 years, and the App Store had "surpassed all [Apple’s] craziest expectations," as Phil Schiller, director of corporate marketing, said last week .
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The Apple App Store Celebrates 10 Years: The Best iOS Apps of All Time
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Today, 500 million people from 155 countries visit the App Store each week. There are more than 2 million apps available for download, including about 1.3 million specially designed for the iPad. Developers make a lot of money – more than $ 100 billion starting in June 2018 –
"The application distribution model developed by Apple was as important as the launch of the program. iPhone a year ago to create mass market smartphone today. ] said Ian Fogg, a technology analyst who was once with IHS Markit.
Here are five ways in which the App Store has changed phone as we know it:
It has turned the iPhone into a must-have device and has inspired dozens of clones
L & # Is the App Store vital? In a word – extremely. Apps are what helped to turn the iPhone into more than one phone. They are what users hang on their devices; US users access it for about five hours a day, according to Flurry Analytics. The vast majority of the time we spend on our phones, 88 percent, uses apps, according to ComScore.
Experts attribute the disappearance of the mobile ambitions of BlackBerry and Microsoft to their problems of seduction of the developers of the applications. Even Samsung, the world's largest handset maker, has struggled to convince developers to support Tizen software from home, found on its watches and TVs. The only other successful mobile platform – Google Android – has 3.5 billion apps in its Play Store.
He made phones more than phones
We used to carry cell phones to make calls, text messages and, perhaps, play "Snake". But today's smartphones are more powerful than the computers of yesterday. These are high tech Swiss knives.
The original iPhone brought us a smooth browser and an easy-to-use email client. But the myriad of different applications is what makes us come back. Maps help us understand where we're going, Spotify allows us to stream music, and Netflix gives us movies on the go.
That's not all, though. There are applications for almost everything you can imagine, including 200,000 for education. And in some countries, people do not even own computers or tablets, relying instead on their phones for all their connectivity.
He creates entirely new companies
There would be no Uber without the App Store. Or Instagram, from elsewhere. Developers began creating software specifically designed for mobile devices, instead of creating laptops and desktops first. The "mobile-first" push has helped these companies win millions of users.
The App Store also facilitated the creation and distribution of their software, while simplifying the software search process. And because of Apple's tight curation process – it reviews and approves every application listed in the App Store – users knew that the software they were downloading would be free of viruses. "From the first day, the App Store is by far the easiest way for developers to reach the most people with our apps," says Marco Arment, developer of the podcast app Overcast, in an Apple press release. "This has eliminated the friction and overhead of setting up our own distribution and payment systems, making development much more accessible to all and allowing us to focus on our true passion of creating the best possible applications. "
] With the launch of the App Store, the game was no longer just for dedicated fans with expensive gaming consoles or high-end PC platforms. Instead of spending hundreds of dollars on one console and another $ 50 on each new game, users can instead download games for a few dollars. Sometimes they pay nothing at all – giving up games is part of a new business model.
Apple introduced in-app purchases in 2009. They allow users to pay instead of spending more for a game in advance. King's "Candy Crush Saga", for example, is free to download, but if you want more lives or bonus items, you will have to shell out money later.
Turning mobile video into a means of communication
] Be it Netflix, YouTube or FaceTime, video is a vital feature of today's smartphones.
From the beginning, Apple knew how important the video would be on its iPhones. The first model of the device came with a YouTube app (though Apple stopped preloading the app on its iPhones in 2012 after Google's Android software gained popularity) and Other companies like HBO have launched their services on the App Store.
Apple's FaceTime, which was launched on the iPhone 4 in 2010, made it easy to see the people you are talking to. And many apps, including Instagram, have introduced new video features.
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