MWM Immersive finally combines virtual reality and location-based immersive theater – TechCrunch



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Using the used and faithful story of Charles Dickens A Christmas Carol MWM Immersive, a division of Madison Wells Media, finally takes its logical conclusion to geolocated virtual reality and merges it with an immersive theatrical experience.

called Chained: a Victorian Nightmare, the new production combines live actors and an immersive framework with virtual reality to recreate a Victorian London.

The new production will debut at the GreatCo Experiential Studio on Friday and will run until January 6, 2019. It includes a Victorian-era ensemble in which one audience member at a time is outfitted with virtual reality headset by a professional actor. The individual audience experience is designed so that the viewer can interact all the time with live actors and objects.

Co-produced by MWM and the virtual reality studio Here Be Dragons, the chained The experiment was created and led by Justin Denton, also responsible for the immersive program. Legion experience that debuted at the San Diego Comic Con in 2017. The executive producer of the project was Ethan Stearns of MWM Immersive, who was the shepherd behind Carne y Arena the virtual reality project of the famous Mexican director Alejandro González Iñárritu, winner of an Oscar.

"By combining the best of virtual reality and immersive theater, chained exceeds the limits of each media and allows the public to see, interact and even touch the impossible, "said Justin Denton in a statement. "I grew up with Charles Dickens" A Christmas Carol But in my mind, I always imagined that the spirits of the past, present and future of Christmas were much darker and more intense than most adaptations. The public will leave chained as if they had just woken up from a dark and beautiful dream filled with self-discovery, fascination, fear and wonder.

Tickets, which cost $ 40, are available for purchase on Eventbrite.com and the company plans to share the experience of several cities after its initial execution until January.

The combination of immersive theater with virtual reality has long been (at least for me) the best use case of technology. Unlike a cinematic experience, immersive theater benefits from movement in an established environment and interaction with real-time distribution. A production such as "Sleep No More" would obviously be interested in an enhanced virtual reality experience and, if successful, the MWM Interactive experience could become a roadmap for increasing and encouraging the adoption of technology by a greater number of users.

This is an excellent gateway to the best use cases of virtual reality and a goal that more companies will likely pursue.

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