Netflix unveils the programming of its slate Roald Dahl – Variety



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Netflix will create a series of animated series of events based on Roald Dahl's books. The English author is a favorite of young readers, having created iconic characters such as Willy Wonka The BFG and The Twits.

The shows are a blessing of the author's family and will be produced in collaboration with The Roald Dahl Story Company. In a press release announcing the partnership, Netflix announced its intention
stay true to Dahl's spirit and tone. However, society is not only interested in directly adapting its books. He wants to create a "world of history" that will go beyond the stories of magical chocolate factories and friendly giants already told.

In an interview with Variety last month, Melissa Cobb, vice president of content for children and families at Netflix, said some of Dahl's stories could "overlap."

"There will be threads connecting them all," she said. "We want to do animation in the style of Dahl."

Dahl's stories, both funny and whimsical, have been the basis of everything from Broadway shows to big movies over the decades. But this pact elevates them to a higher level of intellectual property, which implies that children's books have enough weight and imagination to inspire a broad set of programs.

This partnership comes as Netflix is ​​expanding its family entertainment business. The studio has already unveiled several ambitious films and series, including a stop-motion adaptation of "Pinocchio" by Guillermo del Toro, as well as "The Willoughbys", an adaptation of Lois Lowry's novel of the same name by the writer. and director Kris. Pearn ("Cloudy with a chance of giant dumplings 2"), and "Maya and the three", a limited series of Jorge Gutierrez ("Book of Life"). Netflix is ​​making this investment as Disney prepares to launch its own streaming service. The company had previously licensed Disney movies and had to fill the void as soon as the studio started extracting Netflix titles. It's an important genre for society. Although Netflix does not publish data on viewers, nearly 60 percent of its customers, or approximately 83 million households, watch content for children and families.

The list of titles of the agreement between Netflix and the Roald Dahl Story Company includes "Charlie and the Chocolate Factory", "Matilda", "The BFG", "The Twits", "Charlie and the Big Glass Lift" and "George's a wonderful medicine. Some remarkable books on Dahl, such as "James and the Giant Peach" and "The Fantastic Mr. Fox" were not included in the pact.

"Our mission, which is deliberately noble, is to make sure that as many children as possible around the world discover the unique magical and positive message of Roald Dahl's stories," said Roald Dahl's widow Felicity Dahl, in a statement. "This partnership with Netflix marks a decisive step in accomplishing this task and is an exciting new chapter for Roald Dahl Story. I know Roald would be delighted.

Production of the first animated series of Netflix Dahl is expected to begin in 2019.

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