New iPhone leaks underline Apple's risky decision



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Apple is looking to expand its partnership with Wistron this year to assemble new ones. should allow Tim Cook to extract more value from the supply chain opposing Wistron to Foxconn, but this may decrease customer confidence in the purity of the iPhone experience

Tim Cook, Apple's CEO (L) gives a customer who just bought the new iPhone X in an Apple Store (Photo by Justin Sullivan / Getty Images)

This gives Apple three key areas where it can play the suppliers against each other to reduce its materials bill – assuming suppliers are happy to under-price their prices in return for the "guarantee" volumes that an iPhone order will provide (and are happy to risk Apple cut his co when a super-sales cycle iPhone X fails to materialize).

Alon Apple also set up an "internal competition" between Samsung and LG on the OLED screens to be used in the iPhone X and the iPhone X Plus from 2018, and between Intel and Qualcomm on cellular modems used. inside the handsets. This will not be the only area in which Apple forces suppliers to increase its own margins and increase average revenue per device.

Given the static sales of the iPhone, the only choice of Apple to maintain growth is to have a more efficient and cheaper supply chain, so these movements make sense financially.

Workers end up installing a new billboard over Union Square before the launch of the iPhone X (Photo: Elijah Nouvelage / AFP / Getty Images)

What's New? what is it doing is it affecting the simplicity of the iPhone. With different combinations of internal parts offering different levels of quality, power, and battery life, users can only be sure that the iPhone they're buying is the best possible smartphone for their money. It could have a screen with a reduced viewing angle, a model that pulls more power, or any other combination of parts from a mixed supply chain.

In the past, Apple's near-mythical focus on quality control would have been the salvo that soothed the geekerati, but with the recent issues related to the limitation of old iPhone batteries in This is due to poor performance due to failures that require logic cards and mass-replaced SSDs to defective keyboards that may require a $ 700 repair bill. a speck of dust, Tim Cook and his team have exhausted a lot of goodwill.

September Consumers Will Ask If They Will Have The Chance Of Taking A Good iPhone, Or Will Have Saddles With Sub-par Hardware When They Spend More Than $ 1000 On New iPhones this year

Now read why Apple fell behind the basic specs of your average Android flagship …

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Apple would look to expand its partnership with Wistr over this year to assemble new iPhones. "This should allow Tim Cook to extract more value from the supply chain opposing Wistron to Foxconn, but this may decrease customer confidence in the purity of the experience. iPhone

Tim Cook (L), Apple CEO with a customer who has just bought the new iPhone X in an Apple Store (Photo by Justin Sullivan / Getty Images)

This gives Apple three key areas where he can play the It s suppliers against each other a bit to reduce its nomenclature – assuming that suppliers are happy to under-quote their prices in return for the "guarantee" volumes that an iPhone order will provide them ( and risk risking to cut off his order when a super sales cycle of the iPhone X will materialize)

Parallel to the final manufacturing between Wistron and Foxconn, Apple also set up a 'competition' internal 'between Samsung and LG on the OLED screens to be used in the iPhone X and the iPhone X Plus from 2018, and between Intel sd Qualcomm on the cellular modems used inside the handsets. This will not be the only area in which Apple forces suppliers to increase margins and increase average revenue per handset.

Given the static sales of the iPhone, the only choice of Apple to maintain growth is to have a more efficient and cheaper supply.

Workers finish setting up a new iPhone X billboard over Union Square before the launch of the iPhone X (Photo: Elijah Nouvelage / AFP / Getty Images)

Does this affect the simplicity of the iPhone? With different combinations of internal parts offering different levels of quality, power, and battery life, users can only be sure that the iPhone they're buying is the best possible smartphone for their money. It could have a screen with a reduced viewing angle, a model that pulls more power, or any other combination of parts from a mixed supply chain.

In the past, Apple's near-mythical focus on quality control would have been the balm that soothed the geekerati, but with the recent issues related to the limitation of old iPhone batteries due poor performance, due to failures that require logic cards and mass-replaced SSDs to defective keyboards that may require a $ 700 repair bill. a speck of dust, Tim Cook and his team have exhausted a lot of goodwill.

September Consumers Will Ask If They Will Have The Chance Of Taking A Good iPhone, Or Will Have Saddles With Sub-par Hardware When They Spend More Than $ 1000 On New iPhones this year

Now, read why Apple fell behind the basic specs of your average Android flagship …

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