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WTF ?! If for some reason you want people to think you are rich, you do not need to buy a Rolex or a Porsche, you just need to get an iPhone. According to a new article from the National Bureau of Economic Research, there is no better indicator of wealth than walking around with one of Apple's handsets.
There are reservations to research, but the paper, based on 2016 data, explains that owning an iPhone gives researchers a 69% chance of correctly identifying someone as "income-earning." high". Since the data date back two years ago, they do not even take into account the $ 999 iPhone X last year.
It seems that owning an iPad in 2016 is also a good indicator of wealth, although at 66.9%, it was not as sophisticated as owning an iPhone. Even with an Android smartphone, researchers had a 59.5% chance of correctly predicting whether someone had a healthy bank account, as Verizon had done (61%). The fourth best branding indicator was if anyone was using Kikkoman soy sauce – a sign of wealth since 1992, using the Gray Poupon Dijon mustard was the number one indication that you had a lot of food. ;money.
In 2004, high income indicators included a dishwasher, ordering any item via the Internet, and having a personal computer. While owning a personal computer did not suggest that someone was rich in 2016, the other two indicators of 2004 remained on the list.
The researchers used information from Mediamark Research Intelligence, whose sample size was 6,394 people. As reported by Business Insider, the data include semi-annual questionnaires as well as information such as household income from a face-to-face interview. You can buy the complete document here.
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