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Luxury brands are attracting and, ultimately, hoping to retain younger customers by attracting them to entry-level models at relatively affordable prices. After all, J.D. Power's research has shown that about half of new vehicle buyers choose the same brand of vehicle.
Mercedes-Benz data also show the effectiveness of such strategies. Last year, half of CLA 250 buyers were new to the Mercedes brand, whether as a beginner or as a conquest of other luxury brands.
Hey new Mercedes-Benz A-Class 2019, no pressure
Mercedes Class A? This is the company's new entry-level 4-door sedan, designed and designed to attract young mobile people to the top with bright career prospects who might otherwise buy an Acura ILX, Audi A3, BMW 2 Series, or Infiniti QX30. A class is not new. He made his debut 22 years ago in Europe. With this reshuffle of 2019, the Class A becomes global, and it is available for the time as a sedan.
Mercedes is using its current 'Sensual Pureness' design language for the new A-Class. The automaker is citing short overhangs, clean lines, and a long, low bonnet in front of a diamond grid design with pins from chrome as examples of the approach. Thin LED headlights pave the way, and the two-part LED taillights emphasize the width of the car at the rear.
Dimensional, Class A splits the difference between the Audi A3 and the Audi. Audi A4 in terms of wheelbase, length and width but is larger than both Audis. Mercedes says that the rear clear is particularly generous, and that the trunk of the car is specifically designed to provide a large opening for easier loading and unloading. Hands-free access to the trunk is also an option.
Style upgrades include Progressive and AMG Line design packages, as well as a night treatment that darkens things. A set of 17-inch aluminum wheels is standard, with designs measuring up to 19 inches in diameter available as options.
New approaches to interior design, technology
The new Class A uses two display screens to transmit instrumentation and infotainment functions. For the first time, a touch-screen infotainment system is available in a Mercedes model
(Mercedes-Benz)
Describing the interior of the A220 sedan as "modern" and "avant-garde" guard ", Mercedes draws a picture of minimalism. a wing-shaped dashboard, self-supporting digital displays, turbine vents and a lower section designed to appear to float.
A standard panoramic glass roof bathes the daylight cabin and all A220 sedans are equipped with dual-zone automatic climate control, keyless entry with push-button start and two 7-inch screens transmitting system functions. Infotainment and instrumentation
Options including a 64-color ambient lighting system and an adjustable multi-contour seating facade. A heated steering wheel, heated front seats and ventilated front seats are also on the menu, as well as larger screens of 10.25 inches with graphics with maximum 3D resolution.
No matter how the A220 is specified, it has a user Mercedes-Benz Experience (MBUX) infotainment system with the ability to learn artificial intelligence. This is a new system for the automaker, replacing the old COMAND configuration. The approach of the touch screen is a first in a Benz, and the system uses intelligent voice control with a familiar command "Hey, Mercedes". Apple CarPlay, Android Auto, a touchpad and touch-sensitive steering wheel buttons are also available for the ride.
Technological options include charging the wireless device, a navigation system, a Burmester high-end audio system, a head-up display, Car-to-X communication, a vehicle search service and an intelligent LED lighting system. Mercedes also confirms that MBUX will be available with Augmented Reality video capability, but ahead of the car's debut in Brooklyn, the automaker has not defined this feature.
Long list of safety systems, but they cost
Safety is a key goal with the new Class A, which is the first Mercedes designed at the new Technology Center of the company's vehicle safety.
(Mercedes-Benz)
As the first Mercedes-Benz manufactured in the new technology center for the safety of the company's vehicles, the Class A is equipped with safety. In particular, the passenger compartment is particularly robust, according to Mercedes, developed to provide maximum occupant protection in frontal, side and rear crashes and rollover accidents.
The standard equipment includes Active Brake Assist, an automatic emergency low-speed braking system with detection of pedestrians and cyclists. Options include rear side airbags as well as a parking assistance kit.
For maximum driver assistance and collision avoidance technology, you'll need the driver assistance block. It installs an adaptive cruise control with speed adaptation, active steering assistance, active emergency stop assistance, active lane departure assistance, active brake assist with cross traffic function, active assistance speed limitation, active assistance in blind spots, and more effective automatic emergency braking.
This set also equips the A220 with Pre-Safe Plus, a rear collision preparation system that prepares the car's cabin and its occupants for an accident coming from the rear of the car. with all-wheel drive available
The new Mercedes-Benz A220 is powered by a turbocharged 4-cylinder engine, a 7-speed transmission and a front wheel or all-wheel drive.
(Mercedes-Benz)
A 2.0-liter turbocharged 4-cylinder engine powers the A220, and it's 188 horsepower and 221 lb-ft. The torque reaches a top speed of 1250 rpm at 4000 rpm.
A 7-speed dual-clutch automated manual transmission delivers power to the front wheels of the A220. A 4Motion AWD system is an option. In either case, the driver can manually control the transmission using the shift paddles on the steering wheel.
A MacPherson strut front suspension and torsion beam rear axle suspension are standard. With 4Motion, the suspension of the rear axle is an independent design with 4 arms. Adaptive damping is available as an option with 4Motion.
Dynamic Select technology allows the driver to switch from one driving mode to another. Generally they include Eco, Comfort and Sport. As an option, the Class A can be equipped with Dynamic Body Control, a fully active suspension designed to eliminate unwanted body movements.
On sale by the end of 2018
Built in Mexico, the Mercedes-Benz A-Class 2019 will go on sale from Here the end of the year
(Mercedes-Benz)
Without a doubt, the new Mercedes A-Class will be successful in fulfilling its role right out of Aquascalientes, Mexico, and will arrive in dealers' showrooms by the end of 2018.
The price has not been announced, but since a CLA of 2019 starts at 33 $ 100, Bet that the A220 will cost less than that.
First pictures: Mercedes-Benz A-Class 2019
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