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The company claims that this is in line with Xiaomi India's philosophy that if it "achieves a profit margin of more than 5% on all hardware products, it returns it to our Mi Fans". The statement adds: "In keeping with our philosophy and the positive decision of the government, we are pleased to announce that the prices of the following Mi TVs will drop."
New Mi TV prices
The Xiaomi Mi LED Smart TV 4A 32 with MRR of 15,999 Rs now has a MRP of 14,499 Rs. The same TV is currently available for 13,999 rupees at mi.com, and after price drop of 1,500 rupees, buyers can get it at 12,499 rupees.
Xiaomi also announced a price reduction for TV Mi LED 4C PRO 32 TV. The television, which currently has a PRR of 16,999 rupees, will now be available at a retail price of 14,999 rupees. Its current price on Xiaomi's official website, mi.com, is Rs 15,999. It will now be available at Rs 13,999, after a price drop of Rs 2,000.
Similarly, according to the company, Mi 4A PRO 49 LED TVs will receive a price cut of Rs. The price reduction comes as a result of the recent moderation of the dollar. After this price drop, the TV will be available at Rs 30,999.
Product | Current MRP | New MRP | Current price on mi.com | Price drop | New price on mi.com |
Mi LED Smart TV 4A 32 | 15,999 Rs | 14,499 rupees | Rs 13.999 | 1500 rupees | 12,499 rupees |
Mi LED TV 4C PRO 32 | Rs 16.999 | 14,999 Rs | 15,999 Rs | 2,000 rupees | NR 13,999 |
Consumers can benefit from new prices from today on all sales platforms.
Announcing the price cuts, Raghu Reddy, head of categories and online sales at Xiaomi India, said, "We are delighted to share this wonderful news with our Mi Fans. Mi TVs have gained a huge love and popularity among Mi fans and customers in India. Redefining the experience of smart TV, Mi TVs offer high quality with great specs including the custom PatchWall that incorporates the best of content. All this is available to Mi fans at a really honest price with a consistent and unbelievable experience on all Mi TV models. This eventually led us to become the first smart TV brand in India, with Mi TVs surpassing one million sales in just nine months since their launch this year. "
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