Samsung takes smartphone leadership in Q2, says counterpoint

NEW DELHI: Samsung and Xiaomi are preparing for an intense battle for leadership in the Indian smartphone market in the second half of the year, which includes the key festival season, after ending the period from January to June.

The South Korean firm Samsung took first place in the first quarter closed end of June with a market share of 29%, against 28% for the Chinese company Xiaomi, said Tuesday Counterpoint Research trader.

The report comes a few days after the research firm Canalys said that Samsung had fallen just before recovering the uno number with 30.2%, against 30.4% for Xiaomi in the second quarter. According to Counterpoint data, China's OnePlus has emerged for the first time in the premium segment, Rs 30,000 plus, surpassing Samsung.

Apple has registered its weakest smartphone market share in recent history at only 1%, as it has undergone changes in its distribution strategy. Apart from that, its domestic assembly has yet to accelerate, which means that the Cupertino-based tech giant still relies on imports for its sales in India, Counterpoint said.

In the featurephones segment, which outperformed growing smartphones in the June quarter, JioPhone captured nearly half of the market.
"Samsung has regained the leading position after falling back to Xiaomi two quarters ago," Karn Chauhan, a research analyst at Counterpoint Research, said in a statement. "Samsung's success during the quarter can be attributed to its refreshed J series as it launched the largest number of models in relation to any brand at multiple price levels during the quarter," he declared.

Samsung's strong off-line distribution and aggressive marketing campaign enabled the brand to gain not only market share, but also market share during the quarter.

Xiaomi also registered its highestever shipments to India during the quarter, supported by its strong product and supply chain strategy, which allowed it to launch products with a longer shelf life than that of its competitors. A segment of 10,000 rupees (<US $ 150).

Vivo with 12% market share, Oppo with 10%, and Huawei with 3% behind the first two. The top five brands accounted for a record 82% of the total market.

OnePlus, which increased sales by 284% from one year to the next, Honor (188%) and Xiaomi (112%) were the fastest growing smartphone brands in the world. during the quarter.

The smartphone market has regained double-digit growth – 18% year-on-year – after stable growth in the first quarter, and is expected to experience double-digit growth for the year as a whole.