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Although we did not doubt for a moment the current success and popularity of microbreweries, we did not know that they also had the power to bring beers whose we had completely forgotten about. And yet, this is precisely what happens with the Schraderbräu beer, made famous by the legendary series breaking Bad.
Here is a reminder in case you have forgotten: in the series, Hank Schrader – performed by actor Dean Norris – is an agent of the DEA, the US anti-drug agency, and investigating a certain Heisenberg . Once his day's work is over, Hank Schrader explores his passion for beer by producing his own lager: Schraderbräu.
There are still several weeks before the publication of the breaking Bad film, which will focus on the life of Jesse Pinkman, it is difficult to see this as pure coincidence. In an interview with Squire Dean Norris spoke about the development of the project, which began in 2009. It will finally be the tenth anniversary of the series – and the pressure of the fans – that will eventually have prompted the production of this beer, which had remained fictitious until now.
Find the right brewery
"It took a long time to find the right brewery, I knew that if I took out a beer, it would be the subject of careful scrutiny – I do not want people to go" 39 is crap. "We finally got one that made a really fantastic beer."
Rest assured that anyone considers this as a simple marketing gadget. Dean Norris plans to launch a first batch in May, but is also considering a winter version "Oktoberfest" …
And maybe even a version in collaboration with his friend Gomie – the agent Gomez, with whom his character worked in the police. Regarding the brewery, Dean Norris finally opted for Figueroa Mountain Brewing Co., located in California … not in New Mexico.
Article translated by: Eleanor Staniforth
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